{"id":18522,"date":"2023-12-18T11:48:40","date_gmt":"2023-12-18T10:48:40","guid":{"rendered":"http:\/\/scentcompany.it\/?p=18522"},"modified":"2023-11-14T11:50:42","modified_gmt":"2023-11-14T10:50:42","slug":"olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/","title":{"rendered":"Olfactory architecture: scenting spaces with an exclusive fragrance"},"content":{"rendered":"

The spaces we visit every day are designed with a particular focus on visual elements such as lighting and interior design. The role of marketing specialists is to express a brand\u2019s identity anywhere it comes into contact with its customers. And the most innovative among them dare to go further by defining the customer experience with aural elements and, in some sectors such as food and beverage, with strategies aimed at stimulating the taste buds.<\/p>\n

However, something even more impactful can capture the brand’s essence and translate it into olfactory architectures that take hold of the subconscious mind<\/strong> and accompany it through unforgettable multi-sensory experiences. Scent is used within luxury settings to stir up emotions, memories and perceptions, helping to create an authentic and unmistakable experience<\/strong>.<\/p>\n

It is a fact that olfactory marketing, and more specifically olfactory branding, creates deep emotions and connections<\/strong> between a brand and its audience.<\/p>\n

 <\/p>\n

Olfactory design and new forms of interaction\u00a0<\/strong><\/h2>\n

The sense of smell has unique powers, as it has a direct, immediate impact on the brain’s emotional centres. A fragrance can be engaging, energising, therapeutic, stimulating, calming or soothing. It can attract people, it can convince them to stay in a particular place and persuade them to return<\/strong>; it can transform the relationship between a brand and its customers forever.<\/p>\n

A growing number of prestigious brands are choosing to use multi sensory design in their spaces, featuring olfactory architectures that are impossible to describe in words<\/strong>, but are created to be all-round immersive experiences. One of the most representative examples of olfactory branding<\/a> is in the hotel industry<\/a>.<\/p>\n

Nowadays, a hotel provides more than just a place to stay: it gives guests a poly-sensory brand experience<\/a>. How? By using exclusive fragrances that are pumped through the reception area, in the spa, fitness room or lounge.<\/p>\n

The very concept of luxury implies delivering premium experiences: some prime examples are the historic Rome Cavalieri Hotel, the ultra-modern Pan Pacific London, top hotels in sophisticated resorts such as Zermatt<\/a>, the Mandarin Oriental, or the Grand Hotel Tremezzo<\/a> on Lake Como. While they\u2019re flung all over the world, these hotels share something in common: the olfactory research and efficiency of Scent Company. Thanks to the expertise of our fragrance specialists<\/strong>, and the most advanced diffusion technologies<\/a>, we\u2019ve managed to render their guest experience even more sophisticated and immersive than before.<\/p>\n

 <\/p>\n

Design your spaces, create your olfactory signature<\/strong><\/h2>\n

Any space that\u2019s designed to be an immersive brand experience will feature a mixture of visual, tactile, sound and taste sensations, enhanced with a unique, bespoke olfactory signature<\/a>.\u00a0<\/strong><\/p>\n

There\u2019s an exciting process involved in the concept of an olfactory logo, right through to it being diffused in a space. That\u2019s especially the case when the desire is to create unique, exclusive olfactory signatures<\/strong> that are aligned with the brand identity<\/a> in terms of values, messages, experiences and communication concept.<\/p>\n

Olfactory branding is used in a variety of sectors across the board. What they share is the wish to take customers on a multi-sensory journey<\/strong>. That\u2019s the case with department stores and malls such as the Les Galeries Lafayette Katara Plaza<\/a> in Doha: Scent Company has developed a range of custom fragrances that have been paired with the various retail areas in the mall, and carefully designed to guide visitors along an invisible trail of engaging emotions.<\/p>\n

Events are another excellent example of how olfactory branding can be an added value for the end customer experience. In mere fractions of a second, fragrances trigger perceptions and memories and lead to immediate associations that shape the original personality of every event<\/strong>. When all the senses come together, that\u2019s when the real magic happens \u2013 something we saw in action at MAP<\/a>, the\u00a0 Music Art Perfumes event at Palazzo Crespi in the centre of Milan.<\/p>\n

There, a delicate symphony of scent notes highlighted the multi-sensory appeal of an event that featured intense stimuli, inspired by the artistic beauty of the venue, and the sublime, masterfully-performed music. For the occasion, Scent Company created fragrances that evoked red berries, vanilla and vetiver, and diffused them through the spaces of the event.<\/p>\n

Do you want to leverage new branding strategies and find out your brand\u2019s true smell? Tap Scent Company\u2019s expertise<\/a> and bring your spaces to life with new, unique olfactory landscapes!<\/p>\n","protected":false},"excerpt":{"rendered":"

Connect with your audience in a new way, with olfactory architectures designed to appeal to the emotions.<\/p>\n","protected":false},"author":1,"featured_media":18525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,335],"tags":[],"class_list":["post-18522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-olfactory-marketing"],"acf":[],"yoast_head":"\nOlfactory architecture: scenting spaces with an exclusive fragrance<\/title>\n<meta name=\"description\" content=\"Today\u2019s interior design is enriched with new significance: we tell you how and why to leverage the power of olfactory marketing in your communication!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olfactory architecture: scenting spaces with an exclusive fragrance\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s interior design is enriched with new significance: we tell you how and why to leverage the power of olfactory marketing in your communication!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/\" \/>\n<meta property=\"og:site_name\" content=\"Scent Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxuryscentmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T10:48:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T10:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"861\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JL Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JL Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/\"},\"author\":{\"name\":\"JL Web\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732\"},\"headline\":\"Olfactory architecture: scenting spaces with an exclusive fragrance\",\"datePublished\":\"2023-12-18T10:48:40+00:00\",\"dateModified\":\"2023-11-14T10:50:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/\"},\"wordCount\":737,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.scentcompany.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg\",\"articleSection\":[\"Applications and sectors\",\"Olfactory Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/\",\"url\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/\",\"name\":\"Olfactory architecture: scenting spaces with an exclusive fragrance\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg\",\"datePublished\":\"2023-12-18T10:48:40+00:00\",\"dateModified\":\"2023-11-14T10:50:42+00:00\",\"description\":\"Today\u2019s interior design is enriched with new significance: we tell you how and why to leverage the power of olfactory marketing in your communication!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage\",\"url\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg\",\"contentUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg\",\"width\":1170,\"height\":861,\"caption\":\"sensory branding experience perfume5 scaled 1170x861 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scentcompany.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Olfactory architecture: scenting spaces with an exclusive fragrance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scentcompany.it\/#website\",\"url\":\"https:\/\/www.scentcompany.it\/\",\"name\":\"Scent Company\",\"description\":\"Olfactory Branding Made in Italy\",\"publisher\":{\"@id\":\"https:\/\/www.scentcompany.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scentcompany.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.scentcompany.it\/#organization\",\"name\":\"Scent Company\",\"url\":\"https:\/\/www.scentcompany.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg\",\"contentUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Scent Company\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/luxuryscentmarketing\/\",\"https:\/\/www.instagram.com\/scentcompany_\/\",\"https:\/\/www.linkedin.com\/company\/scent-company\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732\",\"name\":\"JL Web\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g\",\"caption\":\"JL Web\"},\"sameAs\":[\"https:\/\/scentcompany.it\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olfactory architecture: scenting spaces with an exclusive fragrance","description":"Today\u2019s interior design is enriched with new significance: we tell you how and why to leverage the power of olfactory marketing in your communication!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/","og_locale":"en_US","og_type":"article","og_title":"Olfactory architecture: scenting spaces with an exclusive fragrance","og_description":"Today\u2019s interior design is enriched with new significance: we tell you how and why to leverage the power of olfactory marketing in your communication!","og_url":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/","og_site_name":"Scent Company","article_publisher":"https:\/\/www.facebook.com\/luxuryscentmarketing\/","article_published_time":"2023-12-18T10:48:40+00:00","article_modified_time":"2023-11-14T10:50:42+00:00","og_image":[{"width":1170,"height":861,"url":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg","type":"image\/jpeg"}],"author":"JL Web","twitter_card":"summary_large_image","twitter_misc":{"Written by":"JL Web","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#article","isPartOf":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/"},"author":{"name":"JL Web","@id":"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732"},"headline":"Olfactory architecture: scenting spaces with an exclusive fragrance","datePublished":"2023-12-18T10:48:40+00:00","dateModified":"2023-11-14T10:50:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/"},"wordCount":737,"commentCount":0,"publisher":{"@id":"https:\/\/www.scentcompany.it\/#organization"},"image":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg","articleSection":["Applications and sectors","Olfactory Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/","url":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/","name":"Olfactory architecture: scenting spaces with an exclusive fragrance","isPartOf":{"@id":"https:\/\/www.scentcompany.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage"},"image":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg","datePublished":"2023-12-18T10:48:40+00:00","dateModified":"2023-11-14T10:50:42+00:00","description":"Today\u2019s interior design is enriched with new significance: we tell you how and why to leverage the power of olfactory marketing in your communication!","breadcrumb":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#primaryimage","url":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg","contentUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2023\/11\/sensory-branding-experience-perfume5-scaled-1170x861-1.jpg","width":1170,"height":861,"caption":"sensory branding experience perfume5 scaled 1170x861 1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-architecture-scenting-spaces-with-an-exclusive-fragrance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scentcompany.it\/en\/"},{"@type":"ListItem","position":2,"name":"Olfactory architecture: scenting spaces with an exclusive fragrance"}]},{"@type":"WebSite","@id":"https:\/\/www.scentcompany.it\/#website","url":"https:\/\/www.scentcompany.it\/","name":"Scent Company","description":"Olfactory Branding Made in Italy","publisher":{"@id":"https:\/\/www.scentcompany.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scentcompany.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.scentcompany.it\/#organization","name":"Scent Company","url":"https:\/\/www.scentcompany.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg","contentUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg","width":1024,"height":768,"caption":"Scent Company"},"image":{"@id":"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/luxuryscentmarketing\/","https:\/\/www.instagram.com\/scentcompany_\/","https:\/\/www.linkedin.com\/company\/scent-company"]},{"@type":"Person","@id":"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732","name":"JL Web","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scentcompany.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g","caption":"JL Web"},"sameAs":["https:\/\/scentcompany.it"]}]}},"_links":{"self":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/posts\/18522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/comments?post=18522"}],"version-history":[{"count":1,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/posts\/18522\/revisions"}],"predecessor-version":[{"id":18535,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/posts\/18522\/revisions\/18535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/media\/18525"}],"wp:attachment":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/media?parent=18522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/categories?post=18522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/tags?post=18522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}