{"id":18568,"date":"2024-02-10T09:29:10","date_gmt":"2024-02-10T08:29:10","guid":{"rendered":"https:\/\/www.scentcompany.it\/?p=18568"},"modified":"2024-02-02T09:33:59","modified_gmt":"2024-02-02T08:33:59","slug":"fragrances-for-commercial-settings-hotels-shops-events","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/","title":{"rendered":"Fragrances for commercial settings: hotels, shops, events"},"content":{"rendered":"<p>Scientific research and neuromarketing studies have proved that fragrances are powerful communication tools that help <strong>convey a brand\u2019s distinctive identity in a unique way<\/strong>. Bespoke scents diffused in hotels, retail stores, events, spas or other commercial spaces can communicate with visitors directly at a subconscious level.<\/p>\n<p>Olfactory stimuli are <strong>powerful biochemical signals<\/strong>. They allow us to perceive the world around us, and even more importantly, they have the potential to transform our surroundings into intense, <strong>engaging emotional experiences<\/strong>. The brain\u2019s limbic system receives information picked up by our sense of smell, reprocessing it to form deep connections, lasting memories and immersive sensations.<\/p>\n<p>Contemporary consumers enjoy shopping and socialising within <strong>multi-sensory spaces. <\/strong>These settings expand beyond the sphere of rational thinking, leading people into a more exciting, \u201cirrational\u201d dimension.<\/p>\n<p>&nbsp;<\/p>\n<h2>Olfactory marketing<\/h2>\n<p>The ultimate strategy for communicating with clients\u2019 psyches is sensory marketing, an approach that <strong>creates emotions<\/strong> managed by complex processes in the brain.<\/p>\n<p>This is a vital goal in today\u2019s landscape, considering that 75% of purchase decisions are <strong>purely instinctive <\/strong>reactions to sensory stimuli (appealing to sight, touch, sound, taste and smell) rather than rational. <a href=\"https:\/\/www.scentcompany.it\/news\/i-vantaggi-del-marketing-olfattivo-nuove-strade-per-convincere\/\">Olfactory marketing<\/a> in particular is now considered among the most effective communication strategies, due to perfume\u2019s innate ability to speak straight to the heart, not the head, by triggering memories and positive emotions.<\/p>\n<p>A pleasant fragrance can increase time spent in-store, average transaction value, <strong>customer satisfaction<\/strong> and their relationship with the brand, but it can also influence customers\u2019 choices, prompt a specific emotional reaction, and become a key factor for building customer loyalty.<\/p>\n<p>The endless power of olfactory marketing doesn\u2019t stop there\u2026<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Olfactory branding<\/strong><\/h3>\n<p>Olfactory branding takes all the elements that make up a brand\u2019s identity and translates them in an <strong>exclusive bespoke fragrance<\/strong> which perfectly expresses the brand, its values and its mission.<\/p>\n<p>That\u2019s where Scent Company comes in, coordinating the olfactory talents of our incredible Master Perfumers with the <strong>expertise of our<\/strong> <strong>Fragrance Specialists <\/strong>and the high-tech technology of professional diffusion systems.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Scents for shops and department stores<\/strong><\/h3>\n<p>Every retail space, whether it\u2019s a luxury boutique or a <a href=\"https:\/\/www.scentcompany.it\/news\/the-scent-of-the-avant-garde-in-the-skp-south-in-beijing\/\">\u00a0shopping mall<\/a>, can benefit from having a bespoke fragrance diffused in the ambiance. Olfactory branding brings advantages, from increasing the time spent in-store to enhancing the customer experience, increasing average transaction value, up-selling and cross-selling, all while elevating the brand\u2019s prestige.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Scents for hotels and spas <\/strong><\/h3>\n<p>Luxury hotels and wellness spas share the same goal: to take guests on an emotional journey. Olfactory branding plays an important role in this, <strong>guiding visitors into a sea of authentic emotions<\/strong>.<\/p>\n<p>These businesses can diffuse their scent logos in the air, and create <a href=\"https:\/\/www.scentcompany.it\/news\/private-label-la-creazione-delle-collezioni-olfattive-personalizzate\/\">scented collections<\/a> of customised products, gifts and d\u00e9cor items scented with the distinctive fragrance of the hotel, hospitality group or spa. Candles, eau de toilette, reed diffusers, scented paper, body cream, fabric spray or other souvenirs will make visitors\u2019 stay even more memorable and increase the <strong>coming back<\/strong> in the future to a place that made them feel fantastic.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Scenting events<\/strong><\/h3>\n<p>When you want to be remembered, olfactory branding is the perfect solution. Special events, trade fairs, fashion shows and <a href=\"https:\/\/www.scentcompany.it\/news\/scent-marketing-qc-terme-event\/\">exclusive parties for high-end brands<\/a> are all ideal opportunities for harnessing scent\u2019s boundless potential to shape emotions and memories.<\/p>\n<p>By scenting the air at a trade fair booth or an event, you\u2019re more likely to attract, win over and persuade visitors by eliciting a response that\u2019s impossible to ignore. Scent travels directly to the parts of the brain that process smell, and there\u2019s nothing that can stop it!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Scent diffusers for business settings: amplifying sensations<\/strong><\/h2>\n<p>Olfactory branding is evolving all the time, as are <strong>scent diffusion technologies<\/strong>. At Scent Company, we have the expertise to deliver a turnkey service. This goes beyond crafting fragrances in partnership with our laboratory in Grasse, in the south of France; we select the best professional systems for optimal fragrance diffusion in large spaces such as retail stores, hotel lobbies, high-end shopping malls or the sophisticated ambience of a luxury spa.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.scentcompany.it\/contatti\/\">Contact<\/a> us: talk with our team of experts and take your communication strategies in a new direction!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connect with your audience in a new way, with olfactory architectures designed to appeal to the emotions.<\/p>\n","protected":false},"author":1,"featured_media":18571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,335],"tags":[],"class_list":["post-18568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-olfactory-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perfumes for professional environments: Hotels, stores, events<\/title>\n<meta name=\"description\" content=\"The most exclusive fragrances allow you to perfume your professional environments, making them multi-sensory experiences. Discover olfactory marketing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The role of signature scents for retail stores (with Colmar case study)\" \/>\n<meta property=\"og:description\" content=\"Perfume retail spaces is an advanced strategy, inspired by the power\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/\" \/>\n<meta property=\"og:site_name\" content=\"Scent Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxuryscentmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-10T08:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-02T08:33:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2024\/01\/01_GEN_profumi_per_negozi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"861\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JL Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JL Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/\"},\"author\":{\"name\":\"JL Web\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732\"},\"headline\":\"Fragrances for commercial settings: hotels, shops, events\",\"datePublished\":\"2024-02-10T08:29:10+00:00\",\"dateModified\":\"2024-02-02T08:33:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\/\/www.scentcompany.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2024\/02\/02_FEB_2024_profumi-per-ambienti-professionali-hotel-negozi-eventi.jpg\",\"articleSection\":[\"Applications and sectors\",\"Olfactory Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/\",\"url\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/\",\"name\":\"Perfumes for professional environments: Hotels, stores, events\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/fragrances-for-commercial-settings-hotels-shops-events\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2024\/02\/02_FEB_2024_profumi-per-ambienti-professionali-hotel-negozi-eventi.jpg\",\"datePublished\":\"2024-02-10T08:29:10+00:00\",\"dateModified\":\"2024-02-02T08:33:59+00:00\",\"description\":\"The most exclusive fragrances allow you to perfume your professional environments, making them multi-sensory experiences. 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