{"id":9453,"date":"2021-05-27T15:19:45","date_gmt":"2021-05-27T15:19:45","guid":{"rendered":"http:\/\/scentcompany.it\/news\/increasing-hotel-travelers-satisfaction-through-olfactory-marketing\/"},"modified":"2021-05-27T15:19:45","modified_gmt":"2021-05-27T15:19:45","slug":"increasing-hotel-travelers-satisfaction-through-olfactory-marketing","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/increasing-hotel-travelers-satisfaction-through-olfactory-marketing\/","title":{"rendered":"Increasing Hotel Travelers’ Satisfaction Through Olfactory Marketing"},"content":{"rendered":"\n

When you think about ways to bring in more hotel guests, you probably think of things such as offering upgrades or a free breakfast. While these are great options, however, there’s one little-known tactic that can really help boost travelers’ satisfaction. <\/p>\n\n\n\n

The secret to improving customer satisfaction and increasing hotel quality like never before is through something called olfactory marketing. This unique marketing strategy is a great way to get more guests in the door for longer periods of time. <\/p>\n\n\n\n

So, if you’re interested in boosting your customers’ experience<\/a> at your hotel, it’s high time you learned about olfactory marketing. Here’s what you need to know about this unique marketing strategy!<\/p>\n\n\n\n

What is Olfactory Marketing?<\/strong> <\/h2>\n\n\n\n

Olfactory marketing is marketing based on our senses. It uses certain scents to help trigger customer behavior and create positive emotions around your business’s brand. <\/p>\n\n\n\n

In this type of marketing, it encourages clients to associate specific fragrances with good memories. This in turn creates a positive association between the brand and the scent. When the person smells that fragrance, they think of the brand in a positive way.<\/p>\n\n\n\n

The reason that olfactory marketing<\/a> is so important is that our sense of smell produces more emotional reactions than our other senses. In fact, smell is also the sense that has the biggest impact on memory and unintended actions.<\/p>\n\n\n\n

Part of this is because the nose can identify more than ten thousand different scents. In contrast, a person can only visualize two hundred colors. Combine that with the fact that people can easily associate scents with memories and you have a recipe for imprinting your brand in customers’ minds.\u00a0<\/p>\n\n\n\n

How Scents Are Used in Hotels<\/strong><\/h2>\n\n\n\n

Now that you have a better understanding of what olfactory marketing is, it’s time to take a look at why having a custom fragrance for your hotel is such a good idea. <\/p>\n\n\n\n

In hotels, scents can be used to give guests a feeling of familiarity. People who stay at the hotel on multiple occasions will become familiar with the scent of the hotel and will look back on positive memories that took place there. <\/p>\n\n\n\n

On top of that, scent marketing has been shown to create positive experiences for hotel guests. Studies have shown<\/a> that:<\/p>\n\n\n\n