{"id":9469,"date":"2020-12-01T18:31:19","date_gmt":"2020-12-01T18:31:19","guid":{"rendered":"http:\/\/scentcompany.it\/news\/sensory-marketing-branding\/"},"modified":"2020-12-01T18:31:19","modified_gmt":"2020-12-01T18:31:19","slug":"sensory-marketing-branding","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/sensory-marketing-branding\/","title":{"rendered":"Make your store experience memorable through all five senses"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>The store still has a crucial role. <\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More than before, the store is the reference\n\u201ctouch-point\u201d of the brand.<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>The current medical emergency that we are living has given the final push to concept stores, sellers and e-commerce <strong>to enter a new era<\/strong>. The customer experience provided while shopping has as much importance as the purchase itself, especially in Italy and Europe. <\/p>\n\n\n\n<p>While and after the lockdown phase, luxury shops got\nquickly back on their feet and reacted to the situation. They developed <strong>digital<\/strong>\n<strong>services<\/strong> to shop online on various platforms and, at the same time, they\n<strong>improved the in-store experience<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/sensory-branding-experience-perfume4-scaled.jpg\" alt=\"\" class=\"wp-image-7186\"\/><\/figure>\n\n\n\n<p>Important brands added, for example, a digital stylist\nor personal shopper that customers can book online to receive professional\nadvice, the same way they would in person. Another service provided by luxury\nshops is a video call with a personal concierge and the chance of trying on\nyour favorite items in the comfort of your home, thanks to the delivery option.\nPeople are now more concerned about the quality of clothing they are\npurchasing, they are buying less and paying more attention to the details: the\nvery best of materials and an everlasting minimal style.&nbsp; <\/p>\n\n\n\n<p>It has become undeniable that shopping in the future will have to be on <strong>multichannel<\/strong>, but the time has already come. Modern customers demand an experience that can be both online and in-person, there\u2019s a need to combine these two dimensions. A client can fall in love with a clothing piece with just a Google search, but may still need to check it out at the closest available store to refine the overall outfit with a selection of accessories and make it look even better. <\/p>\n\n\n\n<p><strong>This new shopping experience<\/strong> is made to satisfy every individual and create the best experience possible, with services that are diverse and available online as well. <\/p>\n\n\n\n<p><strong>The store still has a crucial role. <\/strong><\/p>\n\n\n\n<p><strong>More than before, the store is the reference \u201ctouch-point\u201d\nof the brand.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>It isn\u2019t just a place to purchase your favorite pieces but the right environment to tune in the brand, where you can touch, see with your own eyes, stimulate your senses, and interact with the space around you.<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/sensory-branding-experience-perfume3-scaled.jpg\" alt=\"\" class=\"wp-image-7187\"\/><\/figure>\n\n\n\n<p>The store will never stop being a crucial meeting\npoint, an open space where one can cultivate passions and focus on local\ncustomers rather than tourists.<\/p>\n\n\n\n<p>Shops keep evolving and adapting to customers\u2019 needs.\nSome of them have set up a ramp for skateboarding where kids can enjoy\nthemselves, others provide a selection of books and magazines, many have expanded\ninto the pedestrian area with tables and beautiful flowers. <\/p>\n\n\n\n<p><strong>Finally, some have emphasized the importance of the\ninvolvement of all the senses to make the store experience memorable and full\nof emotions.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>THE NEW SENSORIAL SHOPPING EXPERIENCE WITH SCENT MARKETING AND ALL THE SENSES<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/sensory-branding-experience-perfume-scaled.jpg\" alt=\"\" class=\"wp-image-7189\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Companies want to be authentic. <\/strong><\/p><p><strong>They understand the need for an audience to get excited about the stimulation of emotions. <\/strong><\/p><p><strong>To do so, there is no better way than through <em>the invisible<\/em> veil <em>of<\/em> <em>perfume<\/em> to tell the story behind the brand.<\/strong><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/sensory-branding-experience-perfume2-scaled.jpg\" alt=\"\" class=\"wp-image-7188\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SMELL HAS THE POWER TO CONNECT US\nWITH REAL LIFE<\/strong><\/h3>\n\n\n\n<p>Whenever we experience a perfume, we begin an inner\njourney.<\/p>\n\n\n\n<p>The world of perfumes is extraordinary with its infinite qualities. It remains hidden, but it\u2019s always present in everyday life\u2019 it inebriates us, it excites us, it takes us back in time through the olfactory memory, it triggers unconsciously emotions making us remember moments of our lives, people, things, and events.<\/p>\n\n\n\n<p>A <strong>perfume <\/strong>excites us and becomes part of us without asking permission, unleashing inner pleasures, and vibrations that are part of real life. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<blockquote style=\"text-align:center\" class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Now more than ever we need to feel connected to our daily life and to our five senses.<\/strong><\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The store still has a crucial role. More than before, the store is the reference \u201ctouch-point\u201d of the brand. The current medical emergency that we are living has given the final push to concept stores, sellers and e-commerce to enter a new era. The customer experience provided while shopping has as much importance as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,334,335],"tags":[337,342,347,344,343,354],"class_list":["post-9469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-experimental-hub-en","category-olfactory-marketing","tag-architecture-scent","tag-creative-scent","tag-olfactory-identity","tag-scent-for-brands","tag-scent-for-stores","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make your store experience memorable through all five senses<\/title>\n<meta name=\"description\" content=\"More than before, the store is the reference 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