{"id":9493,"date":"2020-07-17T14:53:05","date_gmt":"2020-07-17T14:53:05","guid":{"rendered":"http:\/\/scentcompany.it\/news\/olfactory-memory-journey\/"},"modified":"2020-07-17T14:53:05","modified_gmt":"2020-07-17T14:53:05","slug":"olfactory-memory-journey","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-memory-journey\/","title":{"rendered":"The Olfactory Memory of a Journey"},"content":{"rendered":"\n<p><strong>Think now.<\/strong><br> <br> Is there a place in the world that you particularly like the smell of? Maybe of places where you made memories that made who you are, from the smell of sand of the beach where you used to spend time as a kid, or the scent of the hotel where you had your honeymoon. <\/p>\n\n\n\n<p><strong>Anything<\/strong>.\u00a0 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-olfactory-branding-design-1024x768.jpg\" alt=\"\" class=\"wp-image-7063\"\/><\/figure>\n\n\n\n<p>The sense of smell is fascinating, you cannot block it or be separated\nfrom it, you can love it when surrounded by a field full of blooming flowers or\neven hate it when the fragrances around you are not so pleasant. Once made only\nto protect us from danger, is now a vehicle that can bring us back in time and\nplace just with a simple taste of a certain smell. Anything can trigger your\nmemory unleashing treasurable moments, just like a hidden treasure. <\/p>\n\n\n\n<p>Imagine this, you are on holiday on the Amalfi coast, you are relaxed\nand enjoying every single minute of what is one of the best times of your life.\nWhile exploring the beautiful environment, you walk past endless gardens full\nof lemon trees. You remain enchanted by that vibrant and lively citrusy\nfragrance that was able to brighten your whole day. Years from that moment, you\nwill be able to close your eyes and relive those special days only by smelling\nagain lemon notes. That is the <strong>power of smell<\/strong>, it makes you feel things\nthat you thought were gone forever, like that magical Italian vacation.<\/p>\n\n\n\n<p><strong>You can travel physically with your body but also take a magical journey\ninside your mind with the olfactory memory.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-olfactory-branding-design2-1024x768.jpg\" alt=\"\" class=\"wp-image-7064\"\/><\/figure>\n\n\n\n<p>The connection between the ability to remember and smelling is stranger\nthat with any other of the five senses. This occurs because of biological\nreasons the olfactory nerve is connected directly with the amygdala and the\nhippocampus which are responsible for the storing of memories. The way we\nprocess emotions and smells is the same, we have reflexes that tell us if we\nlike something or if we don\u2019t without any filters.<\/p>\n\n\n\n<p>So next time you find yourself in a magical place, try to pay attention to the fragrances that surround you so that one day you\u2019ll be able to go back anytime you need a to cheer yourself up.<br> <br> <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-olfactory-branding-design4-1024x768.jpg\" alt=\"\" class=\"wp-image-7065\"\/><\/figure>\n\n\n\n<p><br> <br> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think now. Is there a place in the world that you particularly like the smell of? Maybe of places where you made memories that made who you are, from the smell of sand of the beach where you used to spend time as a kid, or the scent of the hotel where you had your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334,335],"tags":[341],"class_list":["post-9493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experimental-hub-en","category-olfactory-marketing","tag-ambient-fragrance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Olfactory Memory of a Journey<\/title>\n<meta name=\"description\" content=\"You can travel physically with your body but also take a magical journey inside your mind with the olfactory memory.\" \/>\n<meta name=\"robots\" content=\"index, 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