{"id":9495,"date":"2020-03-06T08:50:19","date_gmt":"2020-03-06T08:50:19","guid":{"rendered":"http:\/\/scentcompany.it\/news\/the-scent-of-modernity-is-woman\/"},"modified":"2020-03-06T08:50:19","modified_gmt":"2020-03-06T08:50:19","slug":"the-scent-of-modernity-is-woman","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/","title":{"rendered":"The scent of modernity is woman"},"content":{"rendered":"\n<p>The scent of modernity is woman: what is the story behind this theory? &nbsp;It comes from far away, from Mesopotamia, in the first millennium BC., when a woman named Tapputi had the idea to produce the first artificial fragrance. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>We are only at the beginning of a path of sensitivity, identity and emancipation.<\/strong><\/h4>\n\n\n\n<p>We mention\nsensitivity because perfume requires great attention and refinement of the\nsenses to be created and perceived. We also have to think about identity because a perfume allows us to be noticed,\nidentified, recognized. But what strike us most is how perfume has evolved in past centuries in parallel\nwith the history of female emancipation.<\/p>\n\n\n\n<p>Every ancient\nculture gave its importance to scents.\nOver the centuries, men and women defined a path finding new different meaning for the\nfragrances around them: but what is happening today?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/01-2-1024x683.png\" alt=\"\" class=\"wp-image-7047\"\/><\/figure>\n\n\n\n<p>From\nTapputi to 2020, women\u2019s role in\nsociety has evolved. Today, the woman is the daughter of progress: she\nis a self-confident person, she is independent and she walks around the city\nlooking for new inspirations. She is a modern woman who wants to be understood\nand appreciated. And it is from here, from this need to recognize one&#8217;s identity, that the idea of\n\u200b\u200ba fragrance capable of representing what women wants. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What a modern woman wants is a perfume that says who you are, that pervades the places you pass through, that anticipates and follows you in the space in which you move.<\/strong><\/h4>\n\n\n\n<p>The scent\nof modernity is a woman. And with this fragrance we try to describe this era,\nthe mirror of emancipation, and this is exactly what we are still asking from a perfume: to define the indefinable\nand to anticipate innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The scent of modernity is woman: what is the story behind this theory? &nbsp;It comes from far away, from Mesopotamia, in the first millennium BC., when a woman named Tapputi had the idea to produce the first artificial fragrance. We are only at the beginning of a path of sensitivity, identity and emancipation. We mention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335],"tags":[],"class_list":["post-9495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-olfactory-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The scent of modernity is woman - Scent Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The scent of modernity is woman - Scent Company\" \/>\n<meta property=\"og:description\" content=\"The scent of modernity is woman: what is the story behind this theory? &nbsp;It comes from far away, from Mesopotamia, in the first millennium BC., when a woman named Tapputi had the idea to produce the first artificial fragrance. We are only at the beginning of a path of sensitivity, identity and emancipation. We mention [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/\" \/>\n<meta property=\"og:site_name\" content=\"Scent Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxuryscentmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T08:50:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/02-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"JL Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JL Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/\"},\"author\":{\"name\":\"JL Web\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732\"},\"headline\":\"The scent of modernity is woman\",\"datePublished\":\"2020-03-06T08:50:19+00:00\",\"dateModified\":\"2020-03-06T08:50:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\/\/www.scentcompany.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/02-2.png\",\"articleSection\":[\"Olfactory Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/\",\"url\":\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-modernity-is-woman\/\",\"name\":\"The scent of modernity is woman - 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