{"id":9497,"date":"2020-02-12T14:28:42","date_gmt":"2020-02-12T14:28:42","guid":{"rendered":"http:\/\/scentcompany.it\/news\/the-power-of-the-olfactory-logo-our-scent-for-zegna-has-landed-in-london-and-paris\/"},"modified":"2020-02-12T14:28:42","modified_gmt":"2020-02-12T14:28:42","slug":"the-power-of-the-olfactory-logo-our-scent-for-zegna-has-landed-in-london-and-paris","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/the-power-of-the-olfactory-logo-our-scent-for-zegna-has-landed-in-london-and-paris\/","title":{"rendered":"The power of the olfactory logo: our scent for Zegna has landed in London and Paris"},"content":{"rendered":"\n<p>Scent is a\nbranding and communication tool with the power to reach the hearts of your\nclients. Imagine your fragrance as your logo: customers identify you through a\ncustomized scent with ingredients that better represent you. With Zegna, the\nfamous Italian luxury fashion house, we developed an&nbsp;<strong>olfactory logo<\/strong>&nbsp;that\nwill upscale the brand\u2019s customer experience. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>\u201cThe Creator made\nItaly by designs from Michelangelo\u201d \u2013 Mark Twain<\/strong><\/p>\n\n\n\n<p>Ermenegildo Zegna started to turn his dreams into reality in 1910 in Trivero (Northern Italy) , working on the creation of the most beautiful fabrics in the world. Now, with over 500 shops worldwide, Zegna is the world leader in luxury menswear. Thanks to its heritage of beautiful clothing, it guarantees quality, style and elegance. The Zegna scent identity is elegant, smooth and clean: it is an expression of the best Italian craftsmanship, that savoir-faire that binds to creativity.<\/p>\n\n\n\n<p>Neroli is one of the essences selected for this\nfragrance, because of the special relationship with Italy. This is a floral note with a name attributed\nto a princess, a member of the distinguished Italian Orsini family, who introduced\nit to the courts of Europe toward the end of the Seventeenth century. Zegna\u2019s\nscent mixes fresh, floral and musky harmonies enhancing the pleasure of a memory or the emotion of a\nnew discovery.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Our scent for Zegna is\nlively, simple, elegant and charming.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/02-1024x683.png\" alt=\"\" class=\"wp-image-7032\"\/><\/figure>\n\n\n\n<p>The custom-made&nbsp;ambient scent&nbsp;is now diffused inside the Zegna boutique in Harrods,\nthe most famous department store\nin London and the largest in Europe. <\/p>\n\n\n\n<p>Our scent for Zegna, will also be diffused inside the flagship store in Avenue George V in Paris, opening this month. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scent is a branding and communication tool with the power to reach the hearts of your clients. Imagine your fragrance as your logo: customers identify you through a customized scent with ingredients that better represent you. With Zegna, the famous Italian luxury fashion house, we developed an&nbsp;olfactory logo&nbsp;that will upscale the brand\u2019s customer experience. \u201cThe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[337,342,340,347,348,344,354],"class_list":["post-9497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-architecture-scent","tag-creative-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of the olfactory logo: our scent for Zegna has landed in London and Paris - Scent Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/the-power-of-the-olfactory-logo-our-scent-for-zegna-has-landed-in-london-and-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of the olfactory logo: our scent for Zegna has landed in London and Paris - Scent Company\" \/>\n<meta property=\"og:description\" content=\"Scent is a branding and communication tool with the power to reach the hearts of your clients. Imagine your fragrance as your logo: customers identify you through a customized scent with ingredients that better represent you. 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