{"id":9522,"date":"2020-01-28T09:53:32","date_gmt":"2020-01-28T09:53:32","guid":{"rendered":"http:\/\/scentcompany.it\/news\/the-scent-of-the-avant-garde-in-the-skp-south-in-beijing\/"},"modified":"2020-01-28T09:53:32","modified_gmt":"2020-01-28T09:53:32","slug":"the-scent-of-the-avant-garde-in-the-skp-south-in-beijing","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-the-avant-garde-in-the-skp-south-in-beijing\/","title":{"rendered":"The scent of the avant-garde in the SKP South in Beijing"},"content":{"rendered":"\n<p>Like an old photo or an image, also a perfume has the power to bring to mind a memory or an\nemotion and to arouse feelings without even realizing it. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Have you ever thought you could impact your customers\u2019 memories?<\/strong><\/h3>\n\n\n\n<p>With a perfume you can tell who you are and what you want to convey. For this reason, it\u2019s important to create\nthe perfect fragrance to express your brand in the best way.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>SKP South is one of China\u2019s\nleading&nbsp;<a href=\"https:\/\/jingdaily.com\/nanjing-mall\/\">luxury malls<\/a> and has chosen Scent Company as their partner to unlock the potential of\nthe fragrance language to reach its target. The aim was to recreate the perfect\natmosphere in its spaces, to spread special vibes in line with SKP South key\nbrand values: innovation, minimalism but also avant-garde, and street style,\nall the ingredients loved by Millennials and Gen-.Z.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/01_SKP_China-1-1024x683.png\" alt=\"\" class=\"wp-image-7023\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are the other values of SKP South?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SKP believes in transmitting the cultural value of fashion, seeking the best in life, leading the way to progress, being proud of China and be open to the world. <\/strong><\/h4>\n\n\n\n<p>SKP South is the result of a\ncollaboration between SKP, Gentle Monster, Sybarite with large areas of the store dedicated\nto art installations and non-retail spaces. It\u2019s an incubator environment for\nluxury brands to experiment and explore future versions of themselves in a\nspecial designed mall. Indeed, each floor of the building has a distinctly different eco-system\nand it will be a retail experience unlike any other. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/03_Scenting_Fashion_Show-1024x683.png\" alt=\"\" class=\"wp-image-7024\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How did we collaborate with SKP South?<\/strong><\/h3>\n\n\n\n<p>For this special project, we have created sixnew exclusive ambient scents composed with the\nrarest and most precious natural ingredients from all over the world,\nharnessing the purest energy levels to create true signature scents. We worked on creating an olfactory journey\nthat the SKP South customers can\nfollow on all the three floors. Like in a matryoshka doll, the scents are the &nbsp;reflection of the fundamental energies that\ninfluence the cosmos and our life, in order to infuse harmony, which is the\ntrue source of beauty.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Through this journey, the\ncustomer will remember a mix of impressive images and olfactory sensations when\nvisiting SKP South. This is made possible thanks to the innovative\narchitectures, interior design features and ambient fragrances that will\nindelibly remind <s>t<\/s>hem of the shopping experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/04_La_Nostra_Esperienza-1024x683.png\" alt=\"\" class=\"wp-image-7025\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Like an old photo or an image, also a perfume has the power to bring to mind a memory or an emotion and to arouse feelings without even realizing it. Have you ever thought you could impact your customers\u2019 memories? With a perfume you can tell who you are and what you want to convey. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[337,342,340,347,348,344,343,354],"class_list":["post-9522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-architecture-scent","tag-creative-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-scent-for-stores","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The scent of the avant-garde in the SKP South in Beijing - Scent Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/the-scent-of-the-avant-garde-in-the-skp-south-in-beijing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The scent of the avant-garde in the SKP South in Beijing - Scent Company\" \/>\n<meta property=\"og:description\" content=\"Like an old photo or an image, also a perfume has the power to bring to mind a memory or an emotion and to arouse feelings without even realizing it. Have you ever thought you could impact your customers\u2019 memories? With a perfume you can tell who you are and what you want to convey. 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