{"id":9526,"date":"2019-08-26T16:23:25","date_gmt":"2019-08-26T16:23:25","guid":{"rendered":"http:\/\/scentcompany.it\/news\/olfactory-branding-hotel-mandarin-oriental\/"},"modified":"2019-08-26T16:23:25","modified_gmt":"2019-08-26T16:23:25","slug":"olfactory-branding-hotel-mandarin-oriental","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-branding-hotel-mandarin-oriental\/","title":{"rendered":"The Olfactory Branding Project of The Mandarin Oriental Moscow"},"content":{"rendered":"\n<p><strong>The memory of a place or an emotion gradually fades\ninside us the more time passes. <\/strong><\/p>\n\n\n\n<p>The <strong>images<\/strong> are really able to keep the memory alive\nthe moment you look at them. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Also a perfume, like an old photo or an image<\/strong>, has\nthe instantaneous power to bring to mind a memory or an emotion and to arouse\nfeelings without even realizing it. <\/h3>\n\n\n\n<p><strong>The sense of smell<\/strong>, unlike sight, is connected with the part of the brain that processes emotions, memories, motivation and the sensation of pleasure. For this reason it gives rise to <strong>unconscious<\/strong> and <strong>immediate<\/strong> reactions even before we have time to elaborate them. None of the other senses has such a direct and intimate connection with these areas of the brain and has the power to trigger images and strong emotions and to bring us back to an emotional experience of the past.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>WHAT IS THE IMAGE OR AN OLD PHOTO THAT MOST REMINDS YOU OF YOUR CHILDHOOD? <\/strong><\/p>\n\n\n\n<p><strong>WHICH IS THE PERFUME THAT MOST REMINDS YOU OF THE HAPPY MOMENTS WHEN YOU WERE A CHILD?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-olfactory-branding-mandarin-oriental-hotel-luxury-smell-1024x682.jpg\" alt=\"\" class=\"wp-image-6930\"\/><\/figure>\n\n\n\n<p><strong>WHAT IS THE IMAGE OR AN OLD PHOTO THAT MOST REMINDS YOU OF YOUR FAVORITE HOLIDAY? <\/strong><\/p>\n\n\n\n<p><strong>WHAT IS THE SMELL OF YOUR FAVORITE VACATION SPOT?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/smell-olfactory-branding-flowers-scaled.jpg\" alt=\"\" class=\"wp-image-6933\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>A PERFUME TELLS WHO YOU ARE AND WHAT YOU WANT TO CONVEY<\/strong><\/p>\n\n\n\n<p><strong>The experience of the Mandarin Oriental Moscow<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/153027341.jpg\" alt=\"\" class=\"wp-image-6931\"\/><\/figure>\n\n\n\n<p>Through the enchanting union of fragrances and essences, a\nmagical fusion of places, images, memories, emotions and perceptions occurs,\ndelicately revealing your personality. <\/p>\n\n\n\n<p><strong>The olfactory journey within the Mandarin Oriental Moscow speaks of the identity and personality of the hotel through the \u201cunconscious perfume language<\/strong>\u201d, which without the use of any word, immediately and instantly reaches the heart of the guests, creating an emotional and sensory space where the brand lives and expresses itself. <\/p>\n\n\n\n<p>Upon returning home from the Mandarin Oriental Moscow experience, the guest will remember a mix of impressive images and olfactory sensations. This will be thanks to innovative architectures, interior design features and the custom ambient fragrance, designed by Scent Company for the Hotel, that will indelibly remind him of the hotel experience.<\/p>\n\n\n\n<p><strong><em>The Signature Scent is now diffused in the sales offices and will be soon integrated in strategic areas of the Hotel.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/b_730_fb2abb06-b523-47c4-9afd-199e87cf90d1.jpg\" alt=\"\" class=\"wp-image-6932\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>THE SCENT IDENTITY<\/strong><\/p>\n\n\n\n<p>The custom ambient fragrance, designed for the Mandarin Oriental Moscow, is part of the &#8220;Floral Mild&#8221; olfactory family as  Chanel n. 5 or L\u2019air du temps by Nina Ricci.<\/p>\n\n\n\n<p>Its smell recalls the <strong>tuberose<\/strong>, <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u201c<em>the flower of desire and sensuality, which blooms only once a year\u201d<\/em>. <\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Tuberose-1024x742.jpeg\" alt=\"\" class=\"wp-image-6935\"\/><\/figure>\n\n\n\n<p>This ambient fragrance radiates a blend of elegance, care and allure that we call <strong>beauty<\/strong>.<\/p>\n\n\n\n<p>A little spritz and you are carried away by an exhilarating mix of neroli, peach, ylang ylang and bergamot. To represent the tuberose sensation, a radiant lily, narcissus, orange blossom and tuberose. A base of violet, jasmine, vanilla and coconut conjures up the magical aroma of a after-sun lotion on tanned skin and convey the optimism of a post-beach party.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B0XtdF0FFWf\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The memory of a place or an emotion gradually fades inside us the more time passes. The images are really able to keep the memory alive the moment you look at them. Also a perfume, like an old photo or an image, has the instantaneous power to bring to mind a memory or an emotion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[341,337,340,347,348,351,354],"class_list":["post-9526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-ambient-fragrance","tag-architecture-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-hotels","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Olfactory Branding Project of The Mandarin Oriental Moscow - Scent Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/olfactory-branding-hotel-mandarin-oriental\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Olfactory Branding Project of The Mandarin Oriental Moscow - Scent Company\" \/>\n<meta property=\"og:description\" content=\"The memory of a place or an emotion gradually fades inside us the more time passes. 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