{"id":9528,"date":"2019-07-17T14:37:16","date_gmt":"2019-07-17T14:37:16","guid":{"rendered":"http:\/\/scentcompany.it\/news\/mandarin-oriental-wangfujing-scent-marketing-fragrance\/"},"modified":"2019-07-17T14:37:16","modified_gmt":"2019-07-17T14:37:16","slug":"mandarin-oriental-wangfujing-scent-marketing-fragrance","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/mandarin-oriental-wangfujing-scent-marketing-fragrance\/","title":{"rendered":"The \u201ccult of Beauty\u201d in a Hotel. The experience of the Mandarin Oriental Wangfujing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>F\u00ebdor Dostoevskij&nbsp; said in Florence, Italy &#8211; &nbsp;<em>&#8220;Beauty will save the world&#8221;<\/em>.<\/strong> <\/h2>\n\n\n\n<p> A&nbsp;Hotel like the&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.mandarinoriental.com\/beijing\/wangfujing\/luxury-hotel\" target=\"_blank\">Mandarin Oriental Wangfujing<\/a><\/strong>&nbsp;is&nbsp;a typical example of a structure that has consistently pursued the&nbsp;<strong>\u201ccult of beauty\u201d<\/strong>, imposing sophistication&nbsp;as&nbsp;the pursuit of pleasure and beautiful things.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inside a Luxury Hotel, luxury is made of many small details and hospitality has&nbsp;no&nbsp;\u201cphysical\u201d meaning.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/wangfujing-hotel-lobby-scent-marketing-mandarin-1-scaled.jpg\" alt=\"\" class=\"wp-image-6889\"\/><\/figure>\n\n\n\n<p>Inside the <strong>Mandarin Oriental Wangfujing<\/strong>, every detail is <strong>custom-designed,<\/strong> from architecture, interior design, colors to menu pencils, matches and &#8230; <strong><em>perfume<\/em><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Every single detail is <strong>based on a sensory balance <\/strong>and the custom ambient fragrance diffused in the common areas is the final touch of the luxury brand&#8217;s first hotel opened in Beijing.<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Overlooking the Forbidden City, the Hotel offers guests one of the best views in the capital. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/mandarin-hotel-scent-marketing-china.jpg\" alt=\"\" class=\"wp-image-6892\"\/><\/figure>\n\n\n\n<p>Upon entering there are two\nelements that immediately inform guests how thoughtfully designed the hotel is.\nFirst, there\u2019s a <strong>trio of sculptural fish<\/strong> that serves as a light fixture\nfor the lobby that has been designed by renowned architect Frank Gehry. Then\nthere\u2019s the fan\u2014a signature of the brand and an item that\u2019s uniquely created for\neach hotel\u2014that was created by Tim Yip, the Oscar Award\u2013winning art director\nfor&nbsp;<em>Crouching Tiger, Hidden Dragon<\/em>. Made from silk and paper, dried plant leaves and grass have\nbeen embedded into the fabric to evoke a sense of nature. And to highlight the\nethereal quality of the fan, the blades have been made from silicon instead of\ntraditional bamboo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/wangfujing-suite-bedroom-scaled.jpeg\" alt=\"\" class=\"wp-image-6895\"\/><\/figure>\n\n\n\n<p><strong>The sumptuous\nquarters have floor-to-ceiling windows and oversize marble bathrooms<\/strong>. Rooms start at 592 square feet and go up to\n2,799 square feet with the Presidential Suite, which boasts an even larger\nterrace to relax on. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Mandarin-hotel-beijing-scent.jpg\" alt=\"\" class=\"wp-image-6893\"\/><\/figure>\n\n\n\n<p><strong>Every little\ndetail has been carefully considered to help guests feel comfortable and at\nhome<\/strong>, including the blue Wedgwood tea sets, Vera\nWang glassware, Ploh goose down bedding, Dyson hair dryers (humidifiers and air\npurifiers from the appliance company are also available on request), <strong>Diptyque<\/strong>\ntoiletries, Marvis toothpaste, and Toto toilets. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Finally, (since March 2019) the installation of a scent system by <strong>Scent Company <\/strong>to diffuse a <strong>Signature Scent made-to-measure <\/strong>for the hotel, to welcome guests immediately at the entrance of the building and accompaying them inside the structure <strong><em>wrapped in an almost imperceptible cloud of sweet perfume.<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Mandarin-oriental-hotel-beijing-scent-marketing-fragrance.jpg\" alt=\"\" class=\"wp-image-6894\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>F\u00ebdor Dostoevskij&nbsp; said in Florence, Italy &#8211; &nbsp;&#8220;Beauty will save the world&#8221;. A&nbsp;Hotel like the&nbsp;Mandarin Oriental Wangfujing&nbsp;is&nbsp;a typical example of a structure that has consistently pursued the&nbsp;\u201ccult of beauty\u201d, imposing sophistication&nbsp;as&nbsp;the pursuit of pleasure and beautiful things.&nbsp; Inside a Luxury Hotel, luxury is made of many small details and hospitality has&nbsp;no&nbsp;\u201cphysical\u201d meaning. Inside the Mandarin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[341,340,347,348,351],"class_list":["post-9528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-ambient-fragrance","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-hotels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The \u201ccult of beauty\u201d in a Hotel. 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