{"id":9530,"date":"2019-07-01T12:29:24","date_gmt":"2019-07-01T12:29:24","guid":{"rendered":"http:\/\/scentcompany.it\/news\/mulberry-regent-street-olfactory-logo\/"},"modified":"2019-07-01T12:29:24","modified_gmt":"2019-07-01T12:29:24","slug":"mulberry-regent-street-olfactory-logo","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/mulberry-regent-street-olfactory-logo\/","title":{"rendered":"Scent Company for Mulberry Regent Street &#8211; Crafting the scent of the Mulberry Tree"},"content":{"rendered":"\n<p>Scent Company has partnered with <strong>Mulberry<\/strong>, to develop an <strong>olfactory logo<\/strong> that will upscale the brand\u2019s customer experience. The custom made <strong>ambient scent<\/strong> is now diffused inside the London&#8217;s store in Regent street.<\/p>\n\n\n\n<p>Similar to a graphic logo, the olfactory logo embodies the unique brand features and is used wherever the brand is present. After the clientele comes into contact repeatedly with the olfactory logo, the ambient fragrance is unequivocally associated with the brand and the in-store shopping experience. In this way, the ambient scent is a link between the brand identity, the in-store brand experience and the positive memories and emotions linked to the brand and the in-store experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Faye_Toogood_Mulberry-12-1024x576.jpg\" alt=\"\" class=\"wp-image-6862\"\/><figcaption>Mulberry store in Regent Street<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mulberry&#8217;s values<\/h2>\n\n\n\n<p>Born in 1971, the roots of Mulberry are in Somerset, England. Mulberry\u2019s founder, Roger Saul, established the brand at his kitchen table, with \u00a3500 backing from his mother. <strong><em>His sister designed the instantly-recognisable tree logo &#8211; both that, and the name \u201cMulberry\u201d come from the trees he would pass each day on his way to school. <\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/mulberry-tree-scent-1024x576.jpg\" alt=\"\" class=\"wp-image-6859\"\/><\/figure>\n\n\n\n<p>All of this represented a love of nature, the importance of family and the growth of a fundamentally British brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/mulberry-logo-scent.marketing-1024x614.jpg\" alt=\"\" class=\"wp-image-6856\"\/><\/figure>\n\n\n\n<p><strong>Mulberry Tree<\/strong> is a symbol of the quality and longevity integral to the company, of Mulberry\u2019s origins and values. Today, it is enclosed in a circle that both protects and elevates, underlining the importance of being green in Mulberry\u2019s thinking, and the values they need to cherish and remember.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Somerset-1-Traveller-21Aug13-Alamy_b.jpg\" alt=\"\" class=\"wp-image-6860\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Art of Scenting, tailored to Mulberry<\/h2>\n\n\n\n<p><strong><em>Crafting an ambient fragrance for such an iconic British brand like Mulberry came down to capturing the brand\u2019s authentic, age-honoured craft with an innovative fashion character, the love for nature, for being green and for Mulberry\u2019s origins and values.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The heart and symbol of this fragrance is the smell of cotton flowers, for a feeling of naturalness, simplicity and classicism. Cotton is a natural fiber and is one of the fibers most used by man together with wool. <\/em><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/mulberry-scent-olfactory-logo-scaled.jpg\" alt=\"\" class=\"wp-image-6857\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/mulberry-scent-branding-1024x768.jpg\" alt=\"\" class=\"wp-image-6861\"\/><\/figure>\n\n\n\n<p>Like a light whiff, the signature fragrance leads with the essence of bergamot, black pepper and lemon exuding freshness, elegance and timelessness. Floral notes of Jasmine, Hyacinth, Carnation, Milk, Cotton and Lily of the Valley represent the beating heart of the composition. The scent is finished off with touches of Vetyver, White Musk, Patchouli and Tree Moss which capture the luxury evoked by the brand.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">To learn more about how Scent Company can help distinguish your brand or retail stores from others, please contact us<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tel. +39 035 720880&nbsp;<\/strong><strong>or by&nbsp;<a href=\"https:\/\/www.scentcompany.info\/en\/contact-us\">clicking&nbsp;here&nbsp;<\/a><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp; \u2013 Scent Company, Bergamo, Italy\u2013<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Scent Company has partnered with Mulberry, to develop an olfactory logo that will upscale the brand\u2019s customer experience. The custom made ambient scent is now diffused inside the London&#8217;s store in Regent street. Similar to a graphic logo, the olfactory logo embodies the unique brand features and is used wherever the brand is present. After [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[341,340,347,348,344,346],"class_list":["post-9530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-ambient-fragrance","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-scent-for-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scent Company for Mulberry, Regent Street-Crafting the scent of Mulberry Tree<\/title>\n<meta name=\"description\" content=\"The heart and symbol of the olfactory logo is the smell of cotton, for a feeling of naturalness, simplicity and classicism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/mulberry-regent-street-olfactory-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scent Company for Mulberry, Regent Street-Crafting the scent of Mulberry Tree\" \/>\n<meta property=\"og:description\" content=\"The heart and symbol of the olfactory logo is the smell of cotton, for a feeling of naturalness, simplicity and classicism.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scentcompany.it\/en\/news\/mulberry-regent-street-olfactory-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Scent Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxuryscentmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T12:29:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-mulberry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1121\" \/>\n\t<meta property=\"og:image:height\" content=\"747\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JL Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JL Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/mulberry-regent-street-olfactory-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/mulberry-regent-street-olfactory-logo\/\"},\"author\":{\"name\":\"JL Web\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732\"},\"headline\":\"Scent Company for Mulberry Regent Street &#8211; 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