{"id":9549,"date":"2019-06-07T15:19:54","date_gmt":"2019-06-07T15:19:54","guid":{"rendered":"http:\/\/scentcompany.it\/news\/bank-scent-marketing-branding\/"},"modified":"2019-06-07T15:19:54","modified_gmt":"2019-06-07T15:19:54","slug":"bank-scent-marketing-branding","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/bank-scent-marketing-branding\/","title":{"rendered":"Designing an Olfactory Branding Project for a Bank means to create a multisensory experience for its clients"},"content":{"rendered":"\n<p><strong><em>Hotels, Luxury Brands, Stores, SPAs and so on use scents for branding. Now financial institutions are getting in on the trend, creating their own Olfactory Branding Project and Signature Scent. <\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>What is an olfactory branding project?<\/em><\/strong><\/h2>\n\n\n\n<p><em>An <strong>Olfactory Branding project<\/strong>\u00a0<\/em><strong><em>creates a full sensory\u00a0imprint by integrating scent as a pillar of the brand identity,\u00a0<\/em><\/strong><em>where the clients\u2019 comfort and emotions are essential for the experience of the brand, the place and the service.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><div class=\"item-wrapper\">In particular, creating an <strong>Olfactory Branding Project for the Brand of a Bank <\/strong>means to create <strong>a multisensory experience for its clients<\/strong>, improve the customer experience and satisfaction and heighten the level of customer care.<\/div><\/li><li><div class=\"item-wrapper\">Furthermore, adding a fragrance to bank branches <strong>can create a relaxing atmosphere<\/strong> for anxious customers or create a more pleasant environment for those that may perceive the banking experience to be stressful or dull. If clients are more relaxed and comfortable, they will have a more positive experience with the brand, resulting in higher customer retention.<\/div><\/li><li><div class=\"item-wrapper\"><strong>Scenting <\/strong>the rooms is an ancient art that characterizes and con\u00adnotes the function of a place,<strong> encourages conviviality, revitalizes, reassures and influences the state of mind. <\/strong><\/div><\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-signature-scent-1.jpg\" alt=\"\" class=\"wp-image-6781\"\/><\/figure>\n\n\n\n<p><strong>Research shows scented environments have increased levels of customer satisfaction and are perceived more favorably by clients<\/strong>. <\/p>\n\n\n\n<p><strong><em>Scenting <\/em><\/strong>is a true <strong>mood enhancer<\/strong>, which also improves brain activity. In short, the essences take care of the person even among the walls where they live or work. The new model is a home, or office which is sensitive, intelligent and emotion\u00adal. <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create an olfactory branding project for a Bank?<\/strong><\/h2>\n\n\n\n<p>Scent Company creates the olfactory identity of the Brand of the Bank. The <strong>signature scent <\/strong>is diffused by professional scent diffusers placed in selected areas. <\/p>\n\n\n\n<p>The fragrance diffusers may be equipped with a remote control device and can be connected to the air conditioning system in place. The same perfume can be incorporated in a scented collection (rattan sticks diffusers, scented candles, room &amp; linen sprays, room sprays, scented cards, eau de parfum, etc.) and other scented marketing material. <\/p>\n\n\n\n<p>Some companies choose to create a range of different room fragrances that accompany the client, together with the basic and identifying signature scent of the brand, inside the Bank through a veritable olfactory scenography.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/bank-olfactory-branding-1024x683.jpg\" alt=\"\" class=\"wp-image-6776\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>To learn more about how Scent Company can help distinguish your Bank with scents, please contact us\u00a0 \u2013 Scent Company, Bergamo \u2013 Italy <a href=\"mailto:info@scentcompany.it\">info@scentcompany.it<\/a>\u00a0Tel. +39 035 720880<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Hotels, Luxury Brands, Stores, SPAs and so on use scents for branding. Now financial institutions are getting in on the trend, creating their own Olfactory Branding Project and Signature Scent. What is an olfactory branding project? An Olfactory Branding project\u00a0creates a full sensory\u00a0imprint by integrating scent as a pillar of the brand identity,\u00a0where the clients\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[337,340,347,353,354],"class_list":["post-9549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-architecture-scent","tag-fragrance-creation","tag-olfactory-identity","tag-scent-for-interior-design","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olfactory Branding expands to Banks<\/title>\n<meta name=\"description\" content=\"Hotels, Luxury Brands, Stores, SPAs and so on use scents for branding. Now financial institutions are getting in on the trend, creating their own Olfactory Branding Project and Signature Scent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/bank-scent-marketing-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olfactory Branding expands to Banks\" \/>\n<meta property=\"og:description\" content=\"Hotels, Luxury Brands, Stores, SPAs and so on use scents for branding. 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