{"id":9550,"date":"2019-06-04T13:34:47","date_gmt":"2019-06-04T13:34:47","guid":{"rendered":"http:\/\/scentcompany.it\/news\/scent-marketing-sport-gym\/"},"modified":"2019-06-04T13:34:47","modified_gmt":"2019-06-04T13:34:47","slug":"scent-marketing-sport-gym","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/scent-marketing-sport-gym\/","title":{"rendered":"The Signature Scent of your gym: a scent that evokes the moment \u201cyou take time for yourself\u201d"},"content":{"rendered":"\n<p>Today a fitness center is no longer just a place to get fit, it is much more. it is a place where we can break away from everyday life, relax and <strong>&#8220;take time for ourselves&#8221;.<\/strong> <strong>It is like a sacred place, where not only the body is regenerated but also the spirit.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exercise does something that medication doesn\u2019t. <\/strong><\/h2>\n\n\n\n<p>It proves a new identity to yourself. Each time you finish a workout, you reap the benefits of an increased sense of self\u2013confidence. The cumulative impact of these \u201csmall wins\u201d is enormous. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-marketing-fitness-1024x400.jpg\" alt=\"\" class=\"wp-image-6761\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">We like to think of physical activity as a way to revitalize and renew ourselves, as fuel to better enjoy and succeed at what matters most.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/fitness-scenting2-1024x768.jpg\" alt=\"\" class=\"wp-image-6764\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Now imagine connecting an ambient scent to this mood and state of mind. <\/strong><\/h2>\n\n\n\n<p style=\"text-align:center\"><strong>The result is explosive.<\/strong><\/p>\n\n\n\n<p>Studies have proven that if you experience a particular scent while a pleasant activity or event occurs, you will likely end up liking that scent for the rest of your life. <\/p>\n\n\n\n<p><strong>Smell is connected with the sphere of the brain containing the emotional response, memories, motivation and pleasure \u2013 where there is no conscious control. &nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/fitness-scenting-ambient-fragrance2-1024x768.jpg\" alt=\"\" class=\"wp-image-6766\"\/><\/figure>\n\n\n\n<p>None of our other senses have this direct and intimate connection with these areas of the brain (that process emotion, associative learning, and memory). <strong>For this reasons, a smell can trigger emotional and physical reactions even without our conscious awareness of it and activate our odor-evoked memories.<\/strong><\/p>\n\n\n\n<p>There have been many anecdotal and literary accounts of the special resonance of odor-evoked memories. The most famous example is the one described by <strong><em>Marcel Proust<\/em><\/strong> at the start of his seven-volume opus on memory (The Remembrance of Things Past) where he recounts the experience of dipping a madel\u00e8ine biscuit into linden tea and the triggering of a long-forgotten recollection that ensued from the aroma. From the fame of this description, the common term for these special smell-evoked memories has become known as the \u201cProust phenomenon.\u201d Proustian memories are characterized as emotionally rich, vivid, and sudden autobiographical recollections that are triggered by a scent. Stemming from this conception, odors have also earned the reputation of being the \u201cbest\u201d cues to memory.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/scentcompany.it\/en\/contact-us\">Contact Scent Company<\/a> to design the Signature Scent that best represents the mood of your fitness center. <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">It is a gift for your clients to bring to their memory <strong>the special moments \u201cthey take time for themselves\u201d<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Today a fitness center is no longer just a place to get fit, it is much more. it is a place where we can break away from everyday life, relax and &#8220;take time for ourselves&#8221;. It is like a sacred place, where not only the body is regenerated but also the spirit. Exercise does something [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[341,337,340,347,353,354],"class_list":["post-9550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-ambient-fragrance","tag-architecture-scent","tag-fragrance-creation","tag-olfactory-identity","tag-scent-for-interior-design","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Signature Scent of your gym: a scent that evokes the moment \u201cyou take time for yourself\u201d<\/title>\n<meta name=\"description\" content=\"Imagine connecting an ambient scent to the mood of your fitness center.\" \/>\n<meta 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