{"id":9551,"date":"2019-06-04T12:44:00","date_gmt":"2019-06-04T12:44:00","guid":{"rendered":"http:\/\/scentcompany.it\/news\/armani-casa-signature-scent\/"},"modified":"2019-06-04T12:44:00","modified_gmt":"2019-06-04T12:44:00","slug":"armani-casa-signature-scent","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/","title":{"rendered":"Armani Casa Signature Scent is an invitation to remember"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">When we give perfume to someone, we give liquid memory.<\/h2>\n\n\n\n<p><br>Studies have shown that our liking or disliking for scents is learned over. Our <strong>scent preferences<\/strong> are thus not innate or hardwired. So, if you experience a particular scent while a pleasant activity or event occurs, you will likely end up liking that scent for the rest of your life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Odors <\/strong>have also earned the reputation of being the \u201cbest\u201d cues to memory.<\/h2>\n\n\n\n<p><br><strong>Memories recalled to odors<\/strong> are always experienced as significantly more emotional than memories triggered by any other sensory cue.<\/p>\n\n\n\n<p><br> <strong>Memories associated to odors are distinguished by their emotional potency and are also more evocative; people feel more brought back to the original time and place, compared to memories associated to cues perceived through other modalities.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">An ambient fragrance recalling Giorgio Armani childhood memories<\/h2>\n\n\n\n<p>In the specific case of the <strong>Armani Casa Signature Scent<\/strong>, Scent Company was tasked to design an <strong>ambient scent<\/strong> which is closely linked to <strong>Giorgio Armani childhood memories. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Armani-casa-signature-scent2-1-791x1024.jpg\" alt=\"\" class=\"wp-image-6755\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The fashion designer loves the smell of incense because  it brings him back to special moments when he was a child.<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><br> <em>\u201cThe smell of incense brings me back to my childhood, when I went to<br> church with my grandmother. It is depth and warmth and also reminds<br> me of the black stone of Pantelleria.\u201d &#8211; Giorgio Armani<\/em><\/p><\/blockquote>\n\n\n\n<p><strong>Pantelleria <\/strong>is by far the favorite place and island of Giorgio Armani, where quiet, calm and absolute silence struck him many years ago.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-5-2-1024x575.jpg\" alt=\"\" class=\"wp-image-6752\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-4-1-1024x683.jpg\" alt=\"\" class=\"wp-image-6753\"\/><\/figure>\n\n\n\n<p><img decoding=\"async\" class=\"wp-image-6740\" style=\"width: 150px;\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-4.jpg\" alt=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we give perfume to someone, we give liquid memory. Studies have shown that our liking or disliking for scents is learned over. Our scent preferences are thus not innate or hardwired. So, if you experience a particular scent while a pleasant activity or event occurs, you will likely end up liking that scent for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[341,342,340,347,348,344,354],"class_list":["post-9551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-ambient-fragrance","tag-creative-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armani Casa Signature Scent is an invitation to remember<\/title>\n<meta name=\"description\" content=\"When we give perfume to someone, we give them liquid memory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armani Casa Signature Scent is an invitation to remember\" \/>\n<meta property=\"og:description\" content=\"When we give perfume to someone, we give them liquid memory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/\" \/>\n<meta property=\"og:site_name\" content=\"Scent Company\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luxuryscentmarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-04T12:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1139\" \/>\n\t<meta property=\"og:image:height\" content=\"759\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"JL Web\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"JL Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/\"},\"author\":{\"name\":\"JL Web\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732\"},\"headline\":\"Armani Casa Signature Scent is an invitation to remember\",\"datePublished\":\"2019-06-04T12:44:00+00:00\",\"dateModified\":\"2019-06-04T12:44:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\/\/www.scentcompany.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg\",\"keywords\":[\"Ambient Fragrance\",\"Creative Scent\",\"Fragrance Creation\",\"Olfactory Identity\",\"Olfactory Logo\",\"Scent for BRANDS\",\"Technical Services and Installations\"],\"articleSection\":[\"Applications and sectors\",\"Case studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/\",\"url\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/\",\"name\":\"Armani Casa Signature Scent is an invitation to remember\",\"isPartOf\":{\"@id\":\"https:\/\/www.scentcompany.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg\",\"datePublished\":\"2019-06-04T12:44:00+00:00\",\"dateModified\":\"2019-06-04T12:44:00+00:00\",\"description\":\"When we give perfume to someone, we give them liquid memory.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage\",\"url\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg\",\"contentUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg\",\"width\":1139,\"height\":759,\"caption\":\"armani 3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scentcompany.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Armani Casa Signature Scent is an invitation to remember\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scentcompany.it\/#website\",\"url\":\"https:\/\/www.scentcompany.it\/\",\"name\":\"Scent Company\",\"description\":\"Olfactory Branding Made in Italy\",\"publisher\":{\"@id\":\"https:\/\/www.scentcompany.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scentcompany.it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.scentcompany.it\/#organization\",\"name\":\"Scent Company\",\"url\":\"https:\/\/www.scentcompany.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg\",\"contentUrl\":\"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Scent Company\"},\"image\":{\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/luxuryscentmarketing\/\",\"https:\/\/www.instagram.com\/scentcompany_\/\",\"https:\/\/www.linkedin.com\/company\/scent-company\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732\",\"name\":\"JL Web\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scentcompany.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g\",\"caption\":\"JL Web\"},\"sameAs\":[\"https:\/\/scentcompany.it\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Armani Casa Signature Scent is an invitation to remember","description":"When we give perfume to someone, we give them liquid memory.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/","og_locale":"en_US","og_type":"article","og_title":"Armani Casa Signature Scent is an invitation to remember","og_description":"When we give perfume to someone, we give them liquid memory.","og_url":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/","og_site_name":"Scent Company","article_publisher":"https:\/\/www.facebook.com\/luxuryscentmarketing\/","article_published_time":"2019-06-04T12:44:00+00:00","og_image":[{"width":1139,"height":759,"url":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg","type":"image\/jpeg"}],"author":"JL Web","twitter_card":"summary_large_image","twitter_misc":{"Written by":"JL Web","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#article","isPartOf":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/"},"author":{"name":"JL Web","@id":"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732"},"headline":"Armani Casa Signature Scent is an invitation to remember","datePublished":"2019-06-04T12:44:00+00:00","dateModified":"2019-06-04T12:44:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/"},"wordCount":253,"publisher":{"@id":"https:\/\/www.scentcompany.it\/#organization"},"image":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg","keywords":["Ambient Fragrance","Creative Scent","Fragrance Creation","Olfactory Identity","Olfactory Logo","Scent for BRANDS","Technical Services and Installations"],"articleSection":["Applications and sectors","Case studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/","url":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/","name":"Armani Casa Signature Scent is an invitation to remember","isPartOf":{"@id":"https:\/\/www.scentcompany.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage"},"image":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg","datePublished":"2019-06-04T12:44:00+00:00","dateModified":"2019-06-04T12:44:00+00:00","description":"When we give perfume to someone, we give them liquid memory.","breadcrumb":{"@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#primaryimage","url":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg","contentUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/armani-3.jpg","width":1139,"height":759,"caption":"armani 3"},{"@type":"BreadcrumbList","@id":"https:\/\/www.scentcompany.it\/en\/news\/armani-casa-signature-scent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scentcompany.it\/en\/"},{"@type":"ListItem","position":2,"name":"Armani Casa Signature Scent is an invitation to remember"}]},{"@type":"WebSite","@id":"https:\/\/www.scentcompany.it\/#website","url":"https:\/\/www.scentcompany.it\/","name":"Scent Company","description":"Olfactory Branding Made in Italy","publisher":{"@id":"https:\/\/www.scentcompany.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scentcompany.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.scentcompany.it\/#organization","name":"Scent Company","url":"https:\/\/www.scentcompany.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg","contentUrl":"https:\/\/www.scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-company-social.jpg","width":1024,"height":768,"caption":"Scent Company"},"image":{"@id":"https:\/\/www.scentcompany.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/luxuryscentmarketing\/","https:\/\/www.instagram.com\/scentcompany_\/","https:\/\/www.linkedin.com\/company\/scent-company"]},{"@type":"Person","@id":"https:\/\/www.scentcompany.it\/#\/schema\/person\/427fa9fa400d24a7e87316e6b6d6a732","name":"JL Web","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scentcompany.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ac6bf22646a5661bd3fa40ee9e383753e18a7d429e691aee235a10c04663fb3?s=96&d=mm&r=g","caption":"JL Web"},"sameAs":["https:\/\/scentcompany.it"]}]}},"_links":{"self":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/posts\/9551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/comments?post=9551"}],"version-history":[{"count":0,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/posts\/9551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/media\/7429"}],"wp:attachment":[{"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/media?parent=9551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/categories?post=9551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentcompany.it\/en\/wp-json\/wp\/v2\/tags?post=9551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}