{"id":9553,"date":"2019-05-16T14:46:51","date_gmt":"2019-05-16T14:46:51","guid":{"rendered":"http:\/\/scentcompany.it\/news\/paul-sharks-olfactory-logo\/"},"modified":"2019-05-16T14:46:51","modified_gmt":"2019-05-16T14:46:51","slug":"paul-sharks-olfactory-logo","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/paul-sharks-olfactory-logo\/","title":{"rendered":"Paul &#038; Shark\u2019s olfactory Logo: if I smell it, I will remember it"},"content":{"rendered":"\n<p>This is what emerges from a research conducted by Rockefeller University in New York and published in Science: people can remember 35% of what they smell, compared to 5% of what they see, 2% of what they hear and 1% of what they touch. On the other hand, a fragrance is clearly recognized by 65% of consumers after one year, while for photos it does not go beyond 50%.<\/p>\n\n\n\n<p>For these reasons, according to the marketing professor of\nthe University of Florida Jim Twitchell, \u201cthe nose\u201d will be increasingly\nimportant within the market strategy of companies.<\/p>\n\n\n\n<p><strong>Scent marketing<\/strong> is part of the multi-sensory communication tool and is an extension of online and offline marketing. It allows brands to promote a coherent story and a quality experience, without being intrusive. Smell is a way to imprint a company&#8217;s brand in the customer&#8217;s memory. <strong><em>\u201d I sniff, so I buy\u201d. A mantra that is conquering all product sectors.<\/em><\/strong><\/p>\n\n\n\n<p>But this is not only an emerging trend. The Chinese already used scents in 970 to sell their silks. <strong>Today we know that a scented environment increases the time spent in the store (lingering) and  the average receipt (spending).<\/strong><\/p>\n\n\n\n<p><em>Text from &#8220;Il Sole 24 ore&#8221; May 2019.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Which is the olfactory logo of Paul &amp; Shark\u2019s stores?<\/h2>\n\n\n\n<p>Recently we were\u00a0commissioned by <strong><a href=\"http:\/\/www.paulandshark.com\/it\/\">Paul &amp; Shark <\/a><\/strong>brand to create a new olfactory logo. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/paul-and-shark-1024x510.jpg\" alt=\"\" class=\"wp-image-6716\"\/><\/figure>\n\n\n\n<p><strong><a href=\"http:\/\/www.paulandshark.com\/it\/\">Paul &amp; Shark<\/a><\/strong> identifies itself with a luxury sportswear label loved by those who appreciate <strong><em>Made in Italy <\/em><\/strong>and the high performance of the technical materials. It takes inspiration from the yachting world. The Paul &amp; Shark collections are distributed worldwide through a network of over 250 flagships.<\/p>\n\n\n\n<p>The custom ambient\nscent is diffused inside Paul &amp; Shark\u2019s stores, to differentiate\nthe buying experience, making it unique, sophisticated and memorable.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/58940f27e5cd073053006bd927ea259e_f1604-1024x366.jpg\" alt=\"\" class=\"wp-image-6717\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The description of the olfactory logo<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Paul &amp; Shark olfactory logo is the simplicity of a spring morning captured in the cut trunk of a secular tree.<\/strong><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/paul-and-shark-olfactory-logo-scent-marketing-1024x768.jpg\" alt=\"\" class=\"wp-image-6718\"\/><\/figure>\n\n\n\n<p>The opening of the ambient fragrance is strikingly natural and fresh with a mix of eucalyptus, rosemary and bergamot. <\/p>\n\n\n\n<p>This is followed by a fluid, poetic melody (as if the nose has been plunged inside) of petitgrain, lavender, rose and rose wood. The scent remains woody with a crown of different notes of Guaiac wood, white musk, cedar wood and sandalwood. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is what emerges from a research conducted by Rockefeller University in New York and published in Science: people can remember 35% of what they smell, compared to 5% of what they see, 2% of what they hear and 1% of what they touch. On the other hand, a fragrance is clearly recognized by 65% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7411,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[342,340,347,348,344,354],"class_list":["post-9553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-creative-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paul &amp; Shark\u2019s olfactory Logo: if I smell it, I will remember it - Scent Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/paul-sharks-olfactory-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul &amp; Shark\u2019s olfactory Logo: if I smell it, I will remember it - Scent Company\" \/>\n<meta property=\"og:description\" content=\"This is what emerges from a research conducted by Rockefeller University in New York and published in Science: people can remember 35% of what they smell, compared to 5% of what they see, 2% of what they hear and 1% of what they touch. 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