{"id":9556,"date":"2019-04-08T16:07:57","date_gmt":"2019-04-08T16:07:57","guid":{"rendered":"http:\/\/scentcompany.it\/news\/scent-hotel-firefly-zermatt\/"},"modified":"2019-04-08T16:07:57","modified_gmt":"2019-04-08T16:07:57","slug":"scent-hotel-firefly-zermatt","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/scent-hotel-firefly-zermatt\/","title":{"rendered":"Creating a New \u00abSensation\u00bb for a Brand"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Is there something about your brand that leaves a sensory impression in people\u2019s minds? <\/em><\/strong><\/p><p><strong><em>Do people remember a certain sensory aspect of your brand or brand experience that helps them recall the brand and remember it fondly?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Sensory marketing is\nmarketing that engages the clients\u2019 senses and affects their behaviors.<\/strong><\/p>\n\n\n\n<p>In particular, the sense of smell has\npowerful and direct connections with our&nbsp;<strong>emotions<\/strong>, more so than any\nother sensory experience.<\/p>\n\n\n\n<p>All sensory aspects of products and\nbrand experiences i.e., the touch, taste, smell, sound, and look of the brand,\naffect our emotions, memories, perceptions, preferences, choices, and\nconsumption of the brand\u2019s products and services.<\/p>\n\n\n\n<p>Creating new sensations or merely\nemphasizing or bringing attention to existing sensations can increase a\nproduct\u2019s or service\u2019s appeal.<\/p>\n\n\n\n<p><strong>Sensory marketing<\/strong>&nbsp;has become a synthesis of what contemporary\nsociety demands from a firm and what a firm can do to create sensory\nexperiences with the help of the five human senses.<\/p>\n\n\n\n<p>It is all about offering&nbsp;<strong>sensations as expressions for the brand soul<\/strong>, which gives opportunities to reach the individual\u2019s mind and heart in providing the supreme sensory experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/hotel-firefly-zermatt-scent-marketing-1024x522.jpg\" alt=\"\" class=\"wp-image-6620\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Scent Company is proud \u00abto be the voice\u00bb for the olfactory part of sensory marketing, creating olfactory branding projects tailored to the clients.<\/strong><\/p><p><strong><em>\u201cWe firmly believe our sense of smell keeps us alive and affect us with a rich emotional life.<\/em><\/strong><\/p><p><strong><em>We need to return to feeling the textures of life\u201d<\/em><\/strong><\/p><p><\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>THE EXPERIENCE OF THE\u00a0<\/strong><a href=\"https:\/\/www.firefly-zermatt.ch\/\"><strong>HOTEL FIREFLY, ZERMATT SWITZERLAND<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/firefly-hotel-fragrance-design-1024x768.jpg\" alt=\"\" class=\"wp-image-6621\"\/><\/figure>\n\n\n\n<p><strong>Scent Company has interviewed the\nGeneral Manager of the&nbsp;<\/strong><a href=\"https:\/\/www.firefly-zermatt.ch\/\"><strong>Hotel Firefly<\/strong><\/a>,\nwho has described his first experience with&nbsp;<strong>a customized olfactory\nbranding project<\/strong>&nbsp;and the main purpose of the signature scent created\nfor the structure.<\/p>\n\n\n\n<p><em>\u00abIt was our wish to underline the Firefly hotel experience with a subtle yet always present note. It was important to us to create a kind of recognition effect for our guests. Whether in the lobby, the ski room, the corridors and suites or in the spa \u2013 everywhere the scent should be registered and allow identification with the Firefly. Ourselves as well are very pleased to notice that the intensity of the fragrance and the nuances of the perfume , that have a slightly different effect in each area of the hotel. When walking by the hotel, the fragrance is registered via the exhaust air of the wellness facility and this gives the fragrance experience a dynamic that surprises again and again and is never intrusive \u2013 we find that particularly exciting! And we are sure \u2013 whether consciously or unconsciously \u2013 that\u2019s what our guests think&nbsp;\u00bb<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/firefly-hotel-1024x768.jpg\" alt=\"\" class=\"wp-image-6629\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>THE SCENT IDENTITY<\/strong><\/p>\n\n\n\n<p><strong>The scent identity has been tailored to\nthe brand and is tied unequivocally to the Hotel Firefly experience.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/firefly-hotel-fragrance-design-alps-1024x768.jpg\" alt=\"\" class=\"wp-image-6623\"\/><\/figure>\n\n\n\n<p>The ambient fragrance is an explosions of colors, with the purple of violets, the white of jasmine and the green of tea, the light brown of the cedar wood and the pink of the rose; finally the milky white musk and the warmth of amber.<\/p>\n\n\n\n<p>The hues lay delicately over each other,\nthen melt together to achieve harmony and olfactory fulfilment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>THIS IS A FLORAL AND MUSKY TEXTURE THAT OFFERS THE SAME FRESHNESS AND QUIET TRANQUILITY OF THE BEAUTIFUL LANDSCAPE OF ZERMATT ON THE SWISS ALPS.<\/strong><\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Bkuk5gPnlyR\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Is there something about your brand that leaves a sensory impression in people\u2019s minds? Do people remember a certain sensory aspect of your brand or brand experience that helps them recall the brand and remember it fondly? Sensory marketing is marketing that engages the clients\u2019 senses and affects their behaviors. In particular, the sense of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[341,342,340,347,348,344,351],"class_list":["post-9556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-ambient-fragrance","tag-creative-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-scent-for-hotels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a New \u00abSensation\u00bb for a Brand<\/title>\n<meta name=\"description\" content=\"Sensory Marketing is all about offering sensations as expressions for the brand soul, which gives opportunities to reach the individual\u2019s mind and heart in providing the supreme sensory experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/scent-hotel-firefly-zermatt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a New \u00abSensation\u00bb for a Brand\" \/>\n<meta property=\"og:description\" content=\"Sensory Marketing is all about offering sensations as expressions for the brand soul, which gives opportunities to reach the individual\u2019s mind and heart in providing the supreme sensory experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scentcompany.it\/en\/news\/scent-hotel-firefly-zermatt\/\" \/>\n<meta property=\"og:site_name\" content=\"Scent Company\" \/>\n<meta property=\"article:publisher\" 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