{"id":9576,"date":"2019-01-16T09:32:25","date_gmt":"2019-01-16T09:32:25","guid":{"rendered":"http:\/\/scentcompany.it\/news\/hogan-scent-branding-store\/"},"modified":"2019-01-16T09:32:25","modified_gmt":"2019-01-16T09:32:25","slug":"hogan-scent-branding-store","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/hogan-scent-branding-store\/","title":{"rendered":"Inside the invisible but influential world of Hogan in-store Scent Branding"},"content":{"rendered":"<ul>\n<li><div class=\"item-wrapper\">Can you really have a relationship with someone you have never met?<\/div><\/li>\n<li><div class=\"item-wrapper\">Is it possible to feel close to a person without knowing him\/her in real life?<\/div><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><strong>Nothing can compete with the ALCHEMY of the real world!<\/strong><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5711\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Hogan-scent-retail-store.jpg\" alt=\"\" width=\"271\" height=\"271\">Likewise in the world of <strong>luxury retail,<\/strong> nothing is able to convey the <strong>emotions<\/strong> and <strong>perceptions<\/strong> of a brand if not experiencing it in the<strong> real life.<\/strong><\/p>\n<p style=\"text-align: justify;\">In order to encourage clients, who are used to stay \u201c<em>behind their displays<\/em>\u201d, more and more companies, like <a href=\"https:\/\/www.hogan.com\/it-it\/home.html?gclid=COrX6aOZ8N8CFU8AGwodZasN0w&amp;gclsrc=ds\"><strong>Hogan<\/strong><\/a>, rely on <strong><em>experiential and multi-sensory marketing strategies<\/em><\/strong>, stimulating customers inside their stores acting and impacting on <strong>all their five senses<\/strong>.<\/p>\n<p style=\"text-align: justify;\">In particular, the sense of <strong>SMELL<\/strong> has the power to transport out of you, to another place (the journey) and to another time (the memory). <strong>Perfum<\/strong> is a vehicle for a inner journeying, <strong>a powerful means of stimulation and evocation, an important component as light or sound in the layout of the store.<\/strong><\/p>\n<blockquote>\n<h2 style=\"text-align: justify;\"><strong>Your clients\u2019 eyes might be closed, but the signature scent diffused in-store let them see the INVISIBLE!<\/strong><\/h2>\n<\/blockquote>\n<hr>\n<h3 style=\"text-align: justify;\">SCENT DIFFUSION<\/h3>\n<p style=\"text-align: justify;\"><strong>Hogan<\/strong> signature scent, designed exclusively by <strong>Scent Company<\/strong>, is now present inside its flagships. The <strong>custom ambient fragrance<\/strong> is diffused in strategic areas of stores through hidden <a href=\"http:\/\/scentcompany.com\/scent-system-solutions\/?lang=en\"><strong>high-tech scent diffusers<\/strong><\/a>, made by Scent Company with an exclusive technology and a remote control system.<\/p>\n<p style=\"text-align: justify;\"><strong>Olfactory Branding<\/strong> is more than just diffusing a pleasant scent in the store but it is <strong>a branding and communication tool<\/strong> able to transmit the company\u2019s brand identity and values, to amplify the brand experience and establish a l<strong>ong lasting<\/strong> connection with clients.<\/p>\n<p style=\"text-align: center;\"><em><strong>\u201cA perfumer and a photographer walk the same route in turn, each capturing the essence of a place or a brand, using their preferred sense\u201d \u2013 C\u00e9line Ellena<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5714\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Hogan-fragrance-scent-marketing-1024x682.jpg\" alt=\"\" width=\"1024\" height=\"682\"><\/p>\n<hr>\n<h3 style=\"text-align: justify;\">Hogan Scent Identity<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5710\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Hogan-signature-scent-branding-store-1024x512.jpg\" alt=\"\" width=\"1024\" height=\"512\"><\/p>\n<p style=\"text-align: justify;\">Smelling the signature scent of <strong>Hogan<\/strong> inside its stores we can\u2019t help but filled with the joys of a cool summer morning with pungent spicy notes of <strong>ginger<\/strong>, that appear and disappear like comets stars and a good dose of long lasting intense <strong>Vetyver, White Musk, Amber, Seaweed and Cedarwood<\/strong>. An inspired fragrance that gets noticed and won\u2019t be forgotten thanks to the <strong>delicious mix of heart notes of jasmine, magnolia, petitgrain, aldehyde, lily of the valley and lilac.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><em>Never overpowering but graceful like the dancing bells of the flowers this signature fragrance has a surprising ability to speak to the heart more than the head.<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5724 size-large\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Hogan-mood-board-2-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\"><\/p>\n<hr>\n<h2 style=\"text-align: center;\">To receive a tailored quote for your Brand Signature Scent<br \/>\nand to design your Olfactory Branding Project please contact us.<\/h2>\n<h2 style=\"text-align: center;\"><strong>Tel. +39 035 720880&nbsp;<\/strong><strong>or by&nbsp;<a href=\"https:\/\/www.scentcompany.info\/en\/contact-us\">clicking&nbsp;here&nbsp;<\/a><\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Can you really have a relationship with someone you have never met? Is it possible to feel close to a person without knowing him\/her in real life? Nothing can compete with the ALCHEMY of the real world! Likewise in the world of luxury retail, nothing is able to convey the emotions and perceptions of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[340,347,344,353,343,354],"class_list":["post-9576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-fragrance-creation","tag-olfactory-identity","tag-scent-for-brands","tag-scent-for-interior-design","tag-scent-for-stores","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside the invisible but influential world of Hogan in-store Scent Branding|Inside the invisible but influential world of Hogan in-store Scent Branding|Inside the 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