{"id":9611,"date":"2018-07-19T13:12:43","date_gmt":"2018-07-19T13:12:43","guid":{"rendered":"http:\/\/scentcompany.it\/news\/olfactory-branding-scent-hotel\/"},"modified":"2018-07-19T13:12:43","modified_gmt":"2018-07-19T13:12:43","slug":"olfactory-branding-scent-hotel","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/olfactory-branding-scent-hotel\/","title":{"rendered":"Olfactory Branding is the secret weapon of chained-brand hotels"},"content":{"rendered":"<p style=\"text-align: justify;\">Scent Company has just completed the installation of the scent system inside the hotel <a href=\"http:\/\/vistalagodicomo.com\/it\/\"><strong>Vista Palazzo,\u00a0<\/strong><\/a>the 4th hotel of the group <a href=\"http:\/\/www.lariohotels.com\/it\/\"><strong>Lario Hotels,<\/strong><\/a>\u00a0designed to best enjoy the <strong>Lake Como experience<\/strong>. The hotel chain also includes <strong>Hotel Villa Flori, Hotel Terminus and Posta Design hotel.<\/strong><\/p>\n<p style=\"text-align: justify;\">We have designed for the <em><strong>four destinations a unique signature scent<\/strong><\/em>, which identifies the group and the luxury lifestyle on Lake Como.<\/p>\n<h3 style=\"text-align: justify;\">1 SCENT IDENTITY<\/h3>\n<h3 style=\"text-align: justify;\">FOR THE 4 CHAINED-BRAND HOTELS<\/h3>\n<h2 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5188 size-medium\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/infinity-bar-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" \/>Lario Hotels signature scent<\/strong>\u00a0undoubtedly recalls the gardens of the hotels that lie on Lake Como. A fresh and energizing breeze that reminds of a summer luxury vacation on the lake, or the unforgettable evening aperitif with lake view, waiting for the sunset.<\/h2>\n<p style=\"text-align: justify;\">The rich and delicious smell of <strong>tea leaves<\/strong> offers a comforting ritual that delights all the senses. The aroma is a separate pleasure creating the perfect balance with a mixture of citrus odors and a symphony of floral, to finally end in the sweet arms of white musk.<\/p>\n<p style=\"text-align: justify;\">Citrus essences like <strong>grapefruit, bergamot, lemon and orange<\/strong> are tart, light, and fresh. They reach the smeller\u2019s nose immediately and directly.<\/p>\n<p style=\"text-align: justify;\">Finally <strong>white musk<\/strong> expresses the desire for beauty and seduction. The musky notes can persist for days and express the true personality of the ambient perfume, the one that generates its fidelity in use.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5190\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Vista-G-notte-1024x649.jpg\" alt=\"\" width=\"1024\" height=\"649\" \/><\/p>\n<hr \/>\n<h3 style=\"text-align: justify;\">SCENT DIFFUSERS INSTALLATION<\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5222\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/pic-macchineprofessionali1-300x198.jpg\" alt=\"\" width=\"165\" height=\"109\" \/>Lario Hotels signature scent is diffused in strategic areas of the four hotels through <strong>hidden\u00a0high-tech scent diffusers<\/strong>, made by Scent Company\u00a0 with an exclusive technology and a remote control system.<\/p>\n<hr \/>\n<h3><\/h3>\n<h3>A 360\u00b0 BRANDING APPROACH WITH LARIO HOTELS SCENTED COLLECTION<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5212 size-medium\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/lario-300x229.jpg\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/lario-300x229.jpg 300w, https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/lario.jpg 440w, https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/lario.jpg 666w\" alt=\"\" width=\"300\" height=\"229\" \/>To incorporate the\u00a0<strong>signature scent<\/strong>\u00a0of the hotel into\u00a0<strong>tailored branded scented products<\/strong>\u00a0is a way to extend the olfactory branding project and to have a full branding approach;\u00a0<strong><em>but above all it is really a creative way the hotel tells its story.<\/em><\/strong><\/p>\n<p>The signature scent is incorporated into\u00a0<strong>an elegant branded room spray and a scented candle,<\/strong>\u00a0made with the utmost care and attention to detail.<\/p>\n<hr \/>\n<h3 style=\"text-align: justify;\">THE RESULTS<\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5213\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Cattura-300x234.jpg\" alt=\"\" width=\"300\" height=\"234\" \/>When guests of the Lario Hotels just cross the threshold of the hotel linger a moment because they remain intrigued by an unusual, special and <strong>fragrant welcome.<\/strong><\/p>\n<p style=\"text-align: justify;\">From various research it has been identified that it is the first 10 minutes, on arrival, to define in the mind of the traveller whether the stay will be positive or not.<\/p>\n<h2 style=\"text-align: center;\"><strong>That&#8217;s why it&#8217;s important to make it special even with <\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>a bespoke ambient scent that identifies the hotels of the group.<\/strong><\/h2>\n<p style=\"text-align: justify;\">The scent, even of a place, is impressive, irresistible, evident. It cancels the distance between time and space and conveys distant memories.<\/p>\n<p style=\"text-align: justify;\">All this, we know, thanks to the direct link between smell and limbic system, the area of the brain that regulates the emotional sphere with the hypothalamus and allows the olfactory perceptions to remain at the unconscious level.<\/p>\n<p style=\"text-align: center;\"><em><strong>What remains on the return from a luxury journey?<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Memories that fade over time, images, music, books. But also <strong>smells<\/strong>. <em><strong>This is why many hotels, but also destinations, are remembered through smells.<\/strong><\/em><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>To learn more about how Scent Company can help distinguish your chained-brand hotels from others, <\/strong>please contact us<\/h2>\n<h2 style=\"text-align: center;\"><strong>Tel. +39 035 720880\u00a0<\/strong><strong>or by\u00a0<a href=\"https:\/\/www.scentcompany.info\/en\/contact-us\">clicking\u00a0here\u00a0<\/a><\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>\u00a0 \u2013 Scent Company, Bergamo, Italy\u2013<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Scent Company has just completed the installation of the scent system inside the hotel Vista Palazzo,\u00a0the 4th hotel of the group Lario Hotels,\u00a0designed to best enjoy the Lake Como experience. The hotel chain also includes Hotel Villa Flori, Hotel Terminus and Posta Design hotel. We have designed for the four destinations a unique signature scent, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7091,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332,335],"tags":[337,340,347,348,344,351],"class_list":["post-9611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","category-olfactory-marketing","tag-architecture-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-scent-for-hotels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olfactory Branding is the secret weapon of chained-brand hotels|Olfactory Branding is the secret weapon of chained-brand hotels|Olfactory Branding is the secret weapon of chained-brand hotels<\/title>\n<meta name=\"description\" content=\"Memories that fade over time, images, music, books. 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