{"id":9613,"date":"2018-07-13T13:40:14","date_gmt":"2018-07-13T13:40:14","guid":{"rendered":"http:\/\/scentcompany.it\/news\/emirates-scent-marketing-project\/"},"modified":"2018-07-13T13:40:14","modified_gmt":"2018-07-13T13:40:14","slug":"emirates-scent-marketing-project","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/emirates-scent-marketing-project\/","title":{"rendered":"Emirates Flight Training Academy: scenting the most luxurious suite in the sky"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5134\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/EKFTA_A4_Infographic-scaled.jpg\" alt=\"\" width=\"340\" height=\"244\">Nowadays, <strong>scent marketing<\/strong> is a consolidated tool in the <strong>transport &amp; travel industries<\/strong>. Scent Company is working with Airports and the Cruises lines. <strong>Scent Diffusion<\/strong> is used to mainly create a less stressing environment for travellers who are waiting in the check in areas of the airports or to promote a sense of welcoming and lightness for passengers of the cruise lines.<\/p>\n<h4 style=\"text-align: justify;\">Furthermore, we have recently completed the installation of the <strong>scent system<\/strong> inside the prestigious <a href=\"https:\/\/www.emiratesflighttrainingacademy.com\/en\/\"><strong>Emirates Flight Training Academy<\/strong><\/a> in Dubai. We have projected a complete scent marketing project <strong>with the aim to provide an added sense of luxury to the airline brand and create a welcoming and inviting environment inside the Academy.<\/strong><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.emirates.com\/SessionHandler.aspx?pub=\/it\/italian&amp;pageurl=\/IBE.aspx&amp;section=IBE&amp;TID=SB&amp;resultby=2&amp;j=f&amp;showpage=true&amp;seldcity1=&amp;selacity1=&amp;selddate1=&amp;seladate1=&amp;bsp=Special%20Fares&amp;selcabinclass=0&amp;showsearch=true&amp;gclid=Cj0KCQjwm6HaBRCbARIsAFDNK-ggTZCC4Zk3AYSySMtuXUjvUMXj6qEMp-TgJL8_b_Z2zThLltjfY2kaAogPEALw_wcB&amp;gclsrc=aw.ds&amp;dclid=COHUqLaXnNwCFQ9i0woda4ABRA\"><strong>Emirates<\/strong> <\/a>is today the most valuable global airline brand in the world with the aim to become the world\u2019s leading lifestyle brand. For this reason, the luxury brand is investing to build a strong brand image and express its identity and personality in everything it does, including <em><strong>olfactory communication!<\/strong><\/em><\/p>\n<hr>\n<h3 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5129 size-medium\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/emirates-scent-marketing-scent-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\">THE BRAND &amp; SCENT IDENTITY<\/h3>\n<p style=\"text-align: justify;\">Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people\u2019s hopes, dreams and aspirations. Emirates is best known in the United Arab Emirates, the most luxury place in the world. Therefore, the \u201chigh-quality\u201d, \u201cluxury\u201d and \u201clifestyle\u201d identity of Emirates services is one of the best examples for brand associate with country of origin and heritage.<\/p>\n<p style=\"text-align: justify;\">Its products and services are luxurious and over-the-top in their own unique way and are sure to satisfy the sophisticated taste of any First Class travellers.<\/p>\n<h5 style=\"text-align: justify;\">Information source: Emirates Annual Report 2016<\/h5>\n<p style=\"text-align: justify;\"><em><strong>The signature scent designed interprets the luxury experience with Emirates Airlines and the emotions and sensations felt flying with one of the most luxurious carrier in the world.<\/strong><\/em><\/p>\n<hr>\n<h3 style=\"text-align: justify;\">SCENT DIFFUSERS INSTALLATION<\/h3>\n<p style=\"text-align: justify;\">The <strong>signature scent<\/strong> is diffused in the reception area, in the main hall and in the office area through&nbsp; <a href=\"http:\/\/scentcompany.com\/professional-machines\/?lang=en\"><strong>17&nbsp;high-tech scent diffusers<\/strong><\/a>,&nbsp;with an exclusive technology made by Scent Company and a remote control system.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-5127\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/emirates-scent-marketing-signature-scent-1024x400.jpg\" alt=\"\" width=\"1024\" height=\"400\"><\/p>\n<hr>\n<h3 style=\"text-align: justify;\">THE RESULTS<\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5132 size-medium\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/emirates-fligh-training-academy-scent-marketing-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\">Perfume is an indispensable element of everyday charm. It has always been loved by the general public but also by LUXURY BRANDS like Emirates, which uses it as a tool to express its personality and brand identity through a new medium &#8211; the sense of smell.<\/p>\n<p style=\"text-align: justify;\">Scent Company enhances the modern luxury experience for transport &amp; travel industry, creating the right EMOTIONAL engagement, communication and space inside the branded environment, through the power of feelings evoked by the truly tailored lovely signature scent.<\/p>\n<hr>\n<h2 style=\"text-align: center;\"><strong>To learn more about how Scent Company can help distinguish your brand from others,<\/strong><strong>&nbsp;<\/strong>please contact us<\/h2>\n<h2 style=\"text-align: center;\"><strong>Tel. +39 035 720880&nbsp;<\/strong><strong>or by&nbsp;<a href=\"https:\/\/www.scentcompany.info\/en\/contact-us\">clicking&nbsp;here&nbsp;<\/a><\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>&nbsp; \u2013 Scent Company, Bergamo, Italy\u2013<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, scent marketing is a consolidated tool in the transport &amp; travel industries. Scent Company is working with Airports and the Cruises lines. Scent Diffusion is used to mainly create a less stressing environment for travellers who are waiting in the check in areas of the airports or to promote a sense of welcoming and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7067,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330,332],"tags":[342,340,347,348,344,351,354],"class_list":["post-9613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-and-sectors","category-case-studies","tag-creative-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands","tag-scent-for-hotels","tag-technical-services-and-installations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emirates Flight Training Academy: scenting the most luxurious suite in the 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