{"id":9615,"date":"2018-05-21T14:51:20","date_gmt":"2018-05-21T14:51:20","guid":{"rendered":"http:\/\/scentcompany.it\/news\/philippe-model-paris-scent-identity\/"},"modified":"2018-05-21T14:51:20","modified_gmt":"2018-05-21T14:51:20","slug":"philippe-model-paris-scent-identity","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/philippe-model-paris-scent-identity\/","title":{"rendered":"The new Scent Identity of Philippe Model Paris"},"content":{"rendered":"<p style=\"text-align: justify;\">In March 2018, we met the brand <a href=\"https:\/\/www.instagram.com\/philippemodelparis\/\"><strong>Philippe Model Paris<\/strong>&nbsp;@philippemodelparis<\/a> for the first time. We contacted them and as soon as they saw our presentation, they were astonished and surprised to know the <a href=\"http:\/\/scentcompany.com\/olfactory-branding\/?lang=en\"><strong>olfactory branding<\/strong><\/a> tool as the new frontier of corporate branding and emotional communication in-store.<\/p>\n<h2 style=\"text-align: justify;\">Scent Company designed a special <strong>Scent Identity for the brand<\/strong> which is today diffused inside Paris, Milano and Roma flagships, to integrate and complete the in-store branding and communication strategy.<\/h2>\n<hr>\n<h3 style=\"text-align: justify;\">PHILIPPE MODEL PARIS SIGNATURE SCENT<\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4896\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/philipp-model-237x300.jpg\" alt=\"\" width=\"237\" height=\"300\">The innovation brought to Paris by French designer Philippe Model in the Eighties encounters the eclectic and visionary talent of Paolo Gambato, the designer who has been the fashion brand\u2019s creative director since 2008. Philippe Model has forged its reputation in the luxury sneaker segment with products that are extraordinarily authentic and unconventional. <em><strong>Lovingly crafted in Italy.<\/strong><\/em><\/p>\n<h2 style=\"text-align: justify;\">\u201cLe Coeur\u201d of Phlippe Model Paris\u2019s signature scent is a sweet fragrance, with clear references to the Italian origin of the creative director, reminding an energising and sweet breeze of Italian summer.<\/h2>\n<hr>\n<h3 style=\"text-align: justify;\">AROMATIC FIG<\/h3>\n<p style=\"text-align: justify;\">Imagine an Italian summer on the Amalfi coast or in the Tuscan countryside. &nbsp;Lying under the shade of a magnificent fig tree, immersed in the countryside, among the sounds of cicadas and crickets, enveloped by a summer warm breeze, the sensation of the cool shade, aromatic plants and the scent of sweet fruit.<\/p>\n<h2 style=\"text-align: center;\"><em><strong>All this was captured for this scent.<\/strong><\/em><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4899\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/fig-scent-philippe-model-paris7-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4900\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/fig-scent-philippe-model-paris6-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\"><\/p>\n<p>Our time is more impoverished, aromatically, than it\u2019s ever been in the past (<a href=\"https:\/\/www.nytimes.com\/2016\/02\/03\/t-magazine\/mandy-aftel-all-natural-perfumer.html\">Information source from The New York Times<\/a> ). <strong>This fragrance leads us to the discovery of ancient aromatic and fruity smells that are part our olfactory culture.<\/strong><\/p>\n<p style=\"padding-left: 60px; text-align: center;\"><em>The fragrance opens with a whiff of fig, a hint of thyme, cinnamon, cistus and incense. This is a deliciously woody signature scent that made us big fans.<\/em><\/p>\n<p style=\"padding-left: 60px; text-align: center;\"><em>The scent continues with an heart&nbsp;of patchouli mixed with cedar wood, pine and birch wood.&nbsp;<\/em><em>Little by little, the fragrance reveals precious&nbsp;notes of vanilla, leather, amber and greek hay.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4898\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/fig-scent-marketing-italian-summer-1024x468.jpg\" alt=\"\" width=\"1024\" height=\"468\"><\/p>\n<hr>\n<h3 style=\"text-align: justify;\">SCENT AS A BRANDING TOOL<\/h3>\n<p style=\"text-align: justify;\">It is easy for us to take our sense of smell for granted, because we exercise it involuntarily: as we breathe, we smell. Smell is one of the first senses that awakens in a baby and guides its movements through its first days in the world.<\/p>\n<p style=\"text-align: justify;\">\u201cA fragrance has the instantaneous and invisible power to penetrate consciousness with pure pleasure. Scent reaches us in ways that elude sight and sound but conjure imagination in all its sensuality, unsealing hidden worlds\u201d \u2013 Mandy Aftel<\/p>\n<h2 style=\"text-align: justify;\">For this reason, \u201cthe sense of smell\u201d supports brands in their communication and branding strategies.<\/h2>\n<p style=\"text-align: justify;\">Scent Company designs, for your brand, dreams and gives new life to &nbsp;special emotions, to those living inside us &nbsp;as olfactory reminiscences. Not so different from a painting or work of music, an artistic signature scent is a composition, able to spe\u00adak directly to the heart of clients, without words.<\/p>\n<hr>\n<h2 style=\"text-align: center;\"><strong>To learn more about how Scent Company can help distinguish your brand or retail stores from others, <\/strong>please contact us<\/h2>\n<h2 style=\"text-align: center;\"><strong>Tel. +39 035 720880&nbsp;<\/strong><strong>or by&nbsp;<a href=\"https:\/\/www.scentcompany.info\/en\/contact-us\">clicking&nbsp;here&nbsp;<\/a><\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>&nbsp; \u2013 Scent Company, Bergamo, Italy\u2013<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>In March 2018, we met the brand Philippe Model Paris&nbsp;@philippemodelparis for the first time. We contacted them and as soon as they saw our presentation, they were astonished and surprised to know the olfactory branding tool as the new frontier of corporate branding and emotional communication in-store. Scent Company designed a special Scent Identity for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[332],"tags":[342,340,347,348,344],"class_list":["post-9615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-creative-scent","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo","tag-scent-for-brands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The new Scent Identity of Philippe Model Paris|The new Scent Identity of Philippe Model Paris|The new Scent Identity of Philippe Model Paris<\/title>\n<meta name=\"description\" content=\"This signature scent leads us to the discovery of ancient aromatic and fruity smells that are part our olfactory culture.|This 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