{"id":9617,"date":"2018-04-30T12:34:39","date_gmt":"2018-04-30T12:34:39","guid":{"rendered":"http:\/\/scentcompany.it\/news\/what-is-a-perfume-it-is-good-music\/"},"modified":"2018-04-30T12:34:39","modified_gmt":"2018-04-30T12:34:39","slug":"what-is-a-perfume-it-is-good-music","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/what-is-a-perfume-it-is-good-music\/","title":{"rendered":"What is a Perfume? It is (good) Music"},"content":{"rendered":"<h2 style=\"text-align: center;\">The link between music and perfume is intimate.<\/h2>\n<p style=\"text-align: justify;\">Perfumes are olfactory melodies that, like music, reach the deepest part of our soul to make sublime emotions flourish.<\/p>\n<p style=\"text-align: justify;\">A perfume concert, together with a musical show, is the maximum expression of an olfactory scenography; its purpose is to transport the spectator on a journey within himself through the stimulation of the nervous system and is, in effect, a concert of emotions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4696\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/perfume-music-scent-marketing2-1024x800.jpg\" alt=\"\" width=\"1024\" height=\"800\"><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4698\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-music-2.jpg\" alt=\"\" width=\"251\" height=\"188\">The terminology linked to perfumes speaks precisely of &#8220;<strong>olfactory notes<\/strong>&#8220;.<\/p>\n<p style=\"text-align: justify;\">Because music is perhaps the art form closest to that of perfume.<\/p>\n<p style=\"text-align: justify;\">Creating new fragrances, master perfumers each time give life to a particular <strong>olfactory pyramid<\/strong>, represented by the &#8220;geometric&#8221; visualization made up of the single olfactory notes which, in each perfume, represent the &#8220;score&#8221;, the particular melody that derives from the combination of essences.<\/p>\n<hr>\n<p style=\"text-align: center;\">As Guy de Maupassant wrote, \u201cOn hearing that sonata,<\/p>\n<h2 style=\"text-align: center;\">I could no longer tell whether<\/h2>\n<h2 style=\"text-align: center;\">I was breathing music<\/h2>\n<h2 style=\"text-align: center;\">or listening to scent.<\/h2>\n<p style=\"text-align: center;\">For the sounds, colors and smells do not answer one another in nature only, but in ourselves they are blended at times into a profound unity, drawing different responses from different organs.\u201d<\/p>\n<hr>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The link between music and perfume is intimate. Perfumes are olfactory melodies that, like music, reach the deepest part of our soul to make sublime emotions flourish. A perfume concert, together with a musical show, is the maximum expression of an olfactory scenography; its purpose is to transport the spectator on a journey within himself [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334,335],"tags":[],"class_list":["post-9617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experimental-hub-en","category-olfactory-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Perfume? It is (good) Music|What is a Perfume? It is (good) Music|What is a Perfume? 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