{"id":9685,"date":"2017-04-28T19:49:19","date_gmt":"2017-04-28T19:49:19","guid":{"rendered":"http:\/\/scentcompany.it\/news\/the-language-of-a-scent\/"},"modified":"2017-04-28T19:49:19","modified_gmt":"2017-04-28T19:49:19","slug":"the-language-of-a-scent","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/the-language-of-a-scent\/","title":{"rendered":"The language of a scent  is invisible but it always tells us a story"},"content":{"rendered":"<h2 style=\"text-align: center;\">Just like a story, a scent has a <span style=\"text-decoration: underline;\">beginning<\/span> (top notes), a <span style=\"text-decoration: underline;\">middle<\/span> (heart notes) and an <span style=\"text-decoration: underline;\">end<\/span> (base notes).<\/h2>\n<ul>\n<li style=\"text-align: justify;\"><div class=\"item-wrapper\">The <strong>beginning<\/strong> of the story of a fragrance is thanks to <strong>TOP NOTES<\/strong>.\u00a0\u00a0They are\u00a0first fragrances you can smell, the most seductive and irresistible for you. When you fall in love with a perfume, they represent the main reason. It is the first olfactory sensation perceived when opening the bottle, or when spraying on the environment. The one that is supposed to provoke a heart blow.<\/div><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><div class=\"item-wrapper\">The <strong>story continues<\/strong> with <strong>HEART NOTES<\/strong>. The are the components which reveal themselves few seconds later and which translate the main theme of the fragrance.<\/div><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><div class=\"item-wrapper\">The <strong>story ends<\/strong> with <strong>BASE NOTES<\/strong>.\u00a0They are the notes with a long lasting. They are\u00a0the key elements for customer fidelity and they\u00a0stay after evaporation, even several hours or days later.<\/div><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">SO, WHAT WILL BE YOUR STORY?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3130 aligncenter\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/Cartolina-Piramidi-Olfattive18-scaled.jpg\" alt=\"\" width=\"550\" height=\"688\" \/><\/p>\n<p style=\"text-align: justify;\">A scent composition is a succession of complementary raw materials. The Master Perfumer realizes its composition thanks to his instruments, technical expertise and artistic sensibility but he must take into consideration\u00a0<strong><u>the degree of volatility and persistence of raw materials<\/u><\/strong>, which is described in three theoretical olfactory floors: the so-called\u00a0<strong><em><u>\u201colfactory pyramids<\/u><\/em><\/strong>\u201d.<\/p>\n<p style=\"text-align: justify;\"><strong><u>You should know that a fragrance is built as a pyramid<\/u><\/strong>:\u00a0<strong>there are notes, like in a song, and they are put in order to create a fabulous music. In every perfume, there are three kind of notes: the top notes, the heart notes and the base notes. They are in chronological order, and you can smell them in three different times<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Finally there are various\u00a0<u>fragrance families<\/u>\u00a0which cover the variety of emotions or sensations that can be powerfully evoked by a fragrance. Choosing ingredients based on\u00a0<u>emotional positioning<\/u>\u00a0may help connect the brand and the person closely with the deepest level of consumer experience.<\/strong><\/p>\n<p style=\"text-align: justify;\">Knowing the components of a perfume is certainly very attractive but the long list of elements does not allow to understand the true emotional message of a fragrance. Classifying and recognizing a scent by its\u00a0<strong><u>dominant character<\/u><\/strong>\u00a0is one of the key element that allows you to define the creativity and interpret\u00a0<strong><em><u>the emotional story behind a fragrance<\/u><\/em><\/strong>. Although your sense of smell is emotional, the fragrances you most enjoy will probably belong to\u00a0<strong><em>just<\/em><\/strong><em>\u00a0<\/em>one or two fragrance families as follows.<\/p>\n<h2><strong>For more information on how to create your own signature scent, visit our\u00a0\u00a0<a href=\"http:\/\/www.scentcompany.info\/en\/olfactory-branding\/why-to-brand-yourself-with-a-signature-scent\">Olfactory Branding<\/a> page or <\/strong>please, contact us<\/h2>\n<h2 style=\"text-align: center;\"><strong>Tel. +39 035 720880\u00a0<\/strong><strong>or by\u00a0<a href=\"https:\/\/www.scentcompany.info\/en\/contact-us\">clicking\u00a0here\u00a0<\/a><\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>\u00a0 \u2013 Scent Company, Bergamo, Italy\u2013<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Just like a story, a scent has a beginning (top notes), a middle (heart notes) and an end (base notes). The beginning of the story of a fragrance is thanks to TOP NOTES.\u00a0\u00a0They are\u00a0first fragrances you can smell, the most seductive and irresistible for you. When you fall in love with a perfume, they represent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[335],"tags":[340,347],"class_list":["post-9685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-olfactory-marketing","tag-fragrance-creation","tag-olfactory-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The language of a scent is invisible but it always tells us a story<\/title>\n<meta name=\"description\" content=\"SO, WHAT WILL BE YOUR STORY?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scentcompany.it\/en\/news\/the-language-of-a-scent\/\" \/>\n<meta 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