{"id":9760,"date":"2016-08-25T14:51:19","date_gmt":"2016-08-25T14:51:19","guid":{"rendered":"http:\/\/scentcompany.it\/news\/scent-marketing-and-olfactive-branding\/"},"modified":"2016-08-25T14:51:19","modified_gmt":"2016-08-25T14:51:19","slug":"scent-marketing-and-olfactive-branding","status":"publish","type":"post","link":"https:\/\/www.scentcompany.it\/en\/news\/scent-marketing-and-olfactive-branding\/","title":{"rendered":"Scent Marketing and Olfactive Branding"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Scent Marketing and Olfactive Branding: If you wanted to express your brand through a fragrance, what would it be?<\/h2>\n<p style=\"text-align: justify;\"><strong>Sense of smell is the fastest way to the heart<\/strong><\/p>\n<p style=\"text-align: justify;\">You may think you understand the world primarily through sight or sound, but your sense of smell is the most sensitive of all human senses and the one that is already fully developed at birth.\u00a0People can remember smells with 65% accuracy after one year, while visual recall loses 50% of its accuracy after only three months.<\/p>\n<p><strong>Scent memories are persistent and deep-rooted<\/strong><\/p>\n<p style=\"text-align: justify;\">Sense of smell is the only sense directly connected to some areas of the brain that process emotions and memory. It instantly involves our emotions without our even being aware of it.\u00a0Studies show that 75% of emotions are triggered by smells which are linked to pleasure, well-being, emotion and memory.<\/p>\n<p style=\"text-align: justify;\"><strong>Scent memories and childhood<\/strong><\/p>\n<p style=\"text-align: justify;\">The largest, and strongest scent memories are formed in childhood. One of the most evocative smells from childhood is that of crayons. A survey found that 85% of all people remembered their childhood when they caught the smell of Crayola crayons and the newer crayon-scented coloured pens.\u00a0Re-experiencing smells is a deeply emotional moment and tends to evoke emotional well-being.<\/p>\n<p style=\"text-align: justify;\"><strong>Emotional memories and Olfactory Branding<\/strong><\/p>\n<p style=\"text-align: justify;\">Prestigious Brands create custom fragrances because they provide a powerful tool to build emotional loyalty with their customers.\u00a0For example, in the hotel field the Hotel\u2019s customized scent can evoke strong emotional memories related to the experience. And if the customized scent matches perfectly with the design and style of the environment, thus becoming a true and recognizable olfactory logo, guests will tend to fall in love ever more deeply with the totality of the experience.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2358 size-large\" src=\"https:\/\/scentcompany.it\/wp-content\/uploads\/2021\/12\/scent-1431053_1920-1024x680.jpg\" alt=\"scent-1431053_1920\" width=\"1024\" height=\"680\" \/><\/p>\n<hr \/>\n<h2 style=\"text-align: justify;\">Scent Company designs personalized unique olfactory logos and projects scent marketing services for luxury hotels, Spas, high-end retailers, corporate clients, and even private villas.<\/h2>\n<h2 style=\"text-align: justify;\">To learn more about our services and creations worldwide\u00a0please <a href=\"https:\/\/www.scentcompany.info\/en\/contact-us\">contact <\/a>Scent Company.<\/h2>\n<pre>Information source: Article feauturing on Mirror.co.uk - 20 fascinating facts about our sense of smell - Link http:\/\/bit.ly\/1gNQVQP<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Scent Marketing and Olfactive Branding: If you wanted to express your brand through a fragrance, what would it be? Sense of smell is the fastest way to the heart You may think you understand the world primarily through sight or sound, but your sense of smell is the most sensitive of all human senses and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[332,335],"tags":[340,347,348],"class_list":["post-9760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-olfactory-marketing","tag-fragrance-creation","tag-olfactory-identity","tag-olfactory-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scent Marketing and Olfcative Branding by Scent Company<\/title>\n<meta name=\"description\" content=\"If you wanted to express your brand through a fragrance, what would it be? 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