EXPERIMENTAL HUB

SCENT COMPANY EXPERIMENTAL HUB

LET YOUR SENSES GUIDE YOU TO DESIGN YOUR OWN PERFUME.

Experimental Hub is a space to learn, experiment and practise the Art of Perfumery and the right emotional olfactory and sensory engagement for your Brand.

Our mission is to empower our clients and help them explore, experience, and experiment with perfumes and their olfactory emotions. This is possible thanks to our expertise, the partnership with artists, our master perfumers and fragrance & marketing specialists.

DISCOVER EXPERIMENTAL HUB
BESPOKE PERFUME EXPERIENCES

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WE CREATE MULTI-SENSORY EXPERIENCES

We have created Experimental Hub to support the Brands to connect with their clients through all the senses. Today a store has a crucial role: not a simple place of purchase but a multi-sensory experience, a meeting point, the right environment to tune in the brand and the only touch-point with the company.

Stimulating the senses with olfactory marketing, in all different sectors, means reconnecting with the most authentic part of ourselves.

WE BELIEVE IN THE POWER OF SMELL

We have created Experimental Hub because we believe in the power of smell that, like a time machine, brings back to life our hidden memories.The smell is the most ancestral sense. It is the first true instrument nature gives us when we are born. It starts developing after only 12 weeks of life and since then it never stops guiding, exciting, and allowing us to frame our memories.

A Perfume is the only Art that makes memory speak and the fastest way to the heart.

DISCOVER THE BESPOKE PERFUME EXPERIENCES FOR YOUR BRAND

WE BELIEVE A BESPOKE PERFUME IS BOTH A GIFT AND AN EXPERIENCE TO TREASURE.

We offer various experiences and events to help celebrate your most important occasions, to involve your own customers’ senses in the same space where your brand came to life or at our master perfumers’ laboratories or workshops.

TAKE A SCENT JOURNEY, WHEREVER YOU ARE
WITH EXPERIMENTAL HUB

LIVE EVENT

OLFACTORY BRANDING WITH A MASTER PERFUMER

Enjoy the live event with one of our Master Perfumers. A truly unique experience to design your olfactory logo and the elements of the olfactory branding project.

During the event all five senses will be involved thanks to the perfumer, musicians, artists and artisans.

PRIVATE

FRAGRANCE CUSTOMIZATION

A bespoke fragrance customisation for one or two people, to create a tailored fragrance during a one hour and half private appointment with a Fragrance Specialist.

A delightful experience to share with your clients.

GROUP

PERFUME WORKSHOP WITH FRAGRANCE SPECIALIST

A bespoke fragrance customisation and perfume lecture experience for a group from 3 to 10 people, to create a bespoke scent and discover the art of perfumery.

A gift for your clients or employees.

GROUP

PERFUME LECTURE WITH A FRAGRANCE & MARKETING SPECIALIST

A deep experience with a Master Perfumer or a Fragrance & Marketing Specialist to discover the power of smell and the art of perfumery or olfactory branding.

ONLINE

ONLINE PERFUME LECTURES & WORKSHOPS

Online Experiences developed with our experienced perfumery team. A truly unique digital experience, to design your own fragrance or just to learn and experiment with perfumes.

Start your scent journey with
Scent Company
Experimental Hub

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OUR MASTER PERFUMERS

Composing a Perfume is just like writing music or a poem.


Scent Company’s team of Perfumers, Fragrance Experts and Marketing Specialists is like an orchestra of highly specialised musicians who contribute to composing a memorable and harmonic melody. Scent Company's professional staff members are always willing to take customers on a journey through the world of artistic perfumery by sharing their knowledge and experience.

OUR PERFUME LABS

Each perfume tells our senses its own story, reminding us of the places and people who created it.

Experimental Hub's multisensory experiences suit the venue that hosts them: they can be organized at the client's location or at the laboratories that have an agreement with Scent Company: in Grasse, the world capital of perfume, and Florence, the city that brought the culture of perfume to the world.

OUR EXPERIENCES WITH COMPANIES AND UNIVERSITIES

  • “A BRAND IS NOT IDENTIFIABLE ONLY THROUGH A NAME OR A GRAPHIC SYMBOL; EVEN A UNIQUE OLFACTORY IDENTITY HELPS TO BE RECOGNIZED AND REMEMBERED. PERFUME IS THEREFORE ONE OF THE DISTINCTIVE SIGNS OF A BRAND.”

    “A BRAND IS NOT IDENTIFIABLE ONLY THROUGH A NAME OR A GRAPHIC SYMBOL; EVEN A UNIQUE OLFACTORY IDENTITY HELPS TO BE RECOGNIZED AND REMEMBERED. PERFUME IS THEREFORE ONE OF THE DISTINCTIVE SIGNS OF A BRAND.”

    Stefania Boleso
    Visiting professor Cattolica University, Milan
    Master in Marketing Management

  • “WE WOULD LIKE TO THANK SCENT COMPANY FOR THE PERFUME LECTURE PROGRAM THEY ORGANIZED FOR OUR COMPANY. IT HAS BEEN VERY FASCINATING TO DISCOVER THE TOOLS AND THE CURIOSITIES INHERENT TO THE ARTISTIC PERFUMERY AND THE PECULIARITIES OF THE PERFUME MARKET IN THE ASIAN WORLD.”

    “WE WOULD LIKE TO THANK SCENT COMPANY FOR THE PERFUME LECTURE PROGRAM THEY ORGANIZED FOR OUR COMPANY. IT HAS BEEN VERY FASCINATING TO DISCOVER THE TOOLS AND THE CURIOSITIES INHERENT TO THE ARTISTIC PERFUMERY AND THE PECULIARITIES OF THE PERFUME MARKET IN THE ASIAN WORLD.”

    Joanna ZHAN
    Assistant to Chairman/ Zhejiang Gomma Environmental Techonology Co, Ltd

  • “Florida State University Florence Program students study and analise the realities of Florentine and Italian superior craftsmanship to understand the tangible and intangible cultural values that define and distinguish Made in Italy. Olfactory identity, heritage, raw materials, manufacturing, target markets, marketing and communication strategies, and sustainability values are just a few of the topics to be studied and researched during the workshop organised by Scent Company. Thanks to the creative input, knowledge and skills learned through an in depth research for the creation of one's own olfactory identity, everyone can pursue this unique experience.” (Florence, 24th February 2021, Florida State University IPI Florence)

    “Florida State University Florence Program students study and analise the realities of Florentine and Italian superior craftsmanship to understand the tangible and intangible cultural values that define and distinguish Made in Italy. Olfactory identity, heritage, raw materials, manufacturing, target markets, marketing and communication strategies, and sustainability values are just a few of the topics to be studied and researched during the workshop organised by Scent Company. Thanks to the creative input, knowledge and skills learned through an in depth research for the creation of one's own olfactory identity, everyone can pursue this unique experience.” (Florence, 24th February 2021, Florida State University IPI Florence)

    Professor Costanza Menchi
    Fashion Merchandising and Communication Program Coordinator
    Florida State University
    International Programs Italy (FSU IPI)
    Professor of the Fashion and Craftsmanship course in Florence

  • “With the exclusive LUISAVIAROMA online bespoke ambient perfume experience by Scent Company Experimental Hub, I really got the one - the scent I hold in my heart since I remember. This is the scent of the whisper of my heart, which led me to search my home. Life is really a miracle. You made one for me. And I am really grateful. I am sure that you will help thousands of others to find The Scent of their Whisper of the Heart. Something we really need in those times”.

    “With the exclusive LUISAVIAROMA online bespoke ambient perfume experience by Scent Company Experimental Hub, I really got the one - the scent I hold in my heart since I remember. This is the scent of the whisper of my heart, which led me to search my home. Life is really a miracle. You made one for me. And I am really grateful. I am sure that you will help thousands of others to find The Scent of their Whisper of the Heart. Something we really need in those times”.

    Melita Zupancic,
    CEO of Heart Whisper and LUISAVIAROMA Client

  • “The collaboration with Scent Company Experimental Hub has allowed us to offer members of the LUISAVIAROMA Privilege Program a unique experience. Customers who have created their own personalized home fragrance have greatly appreciated the experience and professionalism of Scent Company”

    “The collaboration with Scent Company Experimental Hub has allowed us to offer members of the LUISAVIAROMA Privilege Program a unique experience. Customers who have created their own personalized home fragrance have greatly appreciated the experience and professionalism of Scent Company”

    Francesca Montanari
    Senior CRM Specialist at LUISAVIAROMA

For more
information about
your olfactory collections

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