An Olfactory Branding project creates a full sensory imprint by integrating scent as a pillar of the brand identity, where the clients’ comfort and emotions are essential for the experience of the brand, the place and the service.
SMELL IS A POWERFUL LANGUAGE
FOR COMMUNICATING THE BRAND IDENTITY AND CREATING THE EMOTIONAL SPACE FOR THE BRAND’S AUDIENCE
If you work in the communication, branding, marketing and interior design fields, or if you deal with art and advertising, you might have noticed that the “senses’ experience” is the new trend. Inside the branded spaces, we are going to be engaged not only on the emotional level but also on the sensorial level by stimulating all of our senses.
When clients, for example, shop in their favourite stores or stay in a hotel or relax in a SPA, they look for extraordinary experiences to forget about the everyday life and try out something new.
Scents make such moments special and offer clients something unforgettable, because they reach us in ways that elude sight and sound but conjure imagination, unsealing hidden worlds.
As Baudelaire said “When I take with me the scent of your arms and of your hair, I also take with me the desire to return to them”.
Olfactory Branding is more than just diffusing a pleasant scent in the space but it is a branding and communication tool able to transmit the company’s brand identity and values, to amplify the brand experience and establish a long lasting connection with clients.
Fragrances are as “souls” that evoke certain dreams, awaken memories and take us to fantasy world. They have the power to transport us out of ourselves and to another place (the journey) in another time (the memory). Like the soundtrack of a film, fragrances can totally change the viewers' perception.
Your clients’ eyes might be closed, but the signature scent diffused in the business space let them see the INVISIBLE!
A perfumer and a photographer walk the same route in turn, each capturing the essence of a place or a brand, using their preferred sense”
Not only fashion but everything that surrounds us, from the format of social networks to everyday objects or to the substance of our desires, it is all oriented to “like“ and to beauty. Beauty is a dream, a profound essence, immaterial luxury. It's a land to be reconquered and cultivated, perfected and studied.
Beauty is not the only product of the look but is expressed in more impalpable forms, just like a perfume.
“Beauty is the eternal side of the transitory, it is mysterious and contradictory, because it is mobile and unrepeatable, and eternal and inviolable in its immediacy and its transience, just like a cloud or a rose”
In an age where it’s becoming more and more difficult to stand out in a crowded market, you must differentiate your brand emotionally and memorably. Think about your brand in a new way by considering how scent can play a role in making a more powerful impression on your customers.