L'articolo Scent Company Signs the Olfactory Experience of Casa Lombardia 2026 proviene da Scent Company.

Well, for once, the average person is exposed to up to 5,000 ads a day and it’s becoming increasingly difficult to get customers to remember a brand. Forget the visual and audio dimensions of advertising – the more immediate forms of sensory marketing are the way to go. People are 100 times more likely to remember something if they can associate an olfactory sensation with it. And there’s no risk of overcrowding: olfactory recall can extend up to 10,000 different odors.

Let’s dive deeper into the invisible but influential world of scent marketing.

Olfactory logo: the power of scent marketing

If you want people to really connect with your brand, you need an olfactory logo – an unspoken statement of who you are and what values and unique characteristics you pride yourself on. Besides being a sensory enhancement of your company’s personality, scent has some proven effects:

• it improves the perception of product quality and recognition;
• it boosts the willingness to pay more for a product;
• it increases purchase intent, average unit sales and duration of a retail visit or stay.

A signature scent has the ability to form immediate, powerful and differentiated emotional connections with customers. Its positive effects spread consistently across every industry.

The fine art of scent development: how to make your own fragrance

The first step to create your signature scent is identifying the feeling you want to evoke in your customers. You need to define your unique promise, brand personality, tone of voice, values, and the overall emotions: without a clear idea of your identity and your business goals, your olfactory logo will be less effective. Then you have to flip perspectives and transfer your brand identity on to them: how do you want your customers to feel?

Secondly, you need to choose a reputable fragrance manufacturer, who’s able to listen to your branding concerns and understands your business goals. A master perfumer alone isn’t enough: what makes the difference is a combination of a scent strategist’s skill to interpret a brand through the olfactory lens and the creativity of a specialized perfumer to create the right composition. You’ll have to ask yourself questions like:

• What’s my target audience and how do I want them to feel when they come into contact with me?
• Do I want the ambient fragrance to be a form of greeting or a scent that envelops my entire space?
• Do I want it to be at play around the clock or only during certain hours?
• Do I just need a backdrop or am I looking for a more obvious and identifiable statement?

The answers to these questions will also help you determine the ideal location for the scent diffuser to suit your needs.

Perfume Experimental Hub: perfume workshops by Scent Company

If at this point you’re fascinated by the world of fragrance creation and want to get involved firsthand, Scent Company is the right Company to consult. Its Perfume Experiemental Hub combines the experience of a leading company in the olfactory branding field, and the expertise of Italian and French perfume masters to help you design your own perfume.

A space to learn, experiment and practise the art of perfumery, Scent Company’s Experimental Hub helps you connect with your clients through all the senses and transform your stores in multi-sensory experiences. All sorts of workshops and events are offered, including:

• live events with master perfumers to design your olfactory logo;
• private appointments with fragrance specialists to create a tailored scent;
• group workshops and lectures to discover the art of perfumery.

All events can be organized at your location or at a perfume laboratory in Grasse, the world capital of perfume, or Florence, the city that brought the culture of perfume to the world.

L'articolo Why you need a signature scent for your brand…and how to create it proviene da Scent Company.

More than before, the store is the reference “touch-point” of the brand.

The current medical emergency that we are living has given the final push to concept stores, sellers and e-commerce to enter a new era. The customer experience provided while shopping has as much importance as the purchase itself, especially in Italy and Europe.

While and after the lockdown phase, luxury shops got quickly back on their feet and reacted to the situation. They developed digital services to shop online on various platforms and, at the same time, they improved the in-store experience.

Important brands added, for example, a digital stylist or personal shopper that customers can book online to receive professional advice, the same way they would in person. Another service provided by luxury shops is a video call with a personal concierge and the chance of trying on your favorite items in the comfort of your home, thanks to the delivery option. People are now more concerned about the quality of clothing they are purchasing, they are buying less and paying more attention to the details: the very best of materials and an everlasting minimal style. 

It has become undeniable that shopping in the future will have to be on multichannel, but the time has already come. Modern customers demand an experience that can be both online and in-person, there’s a need to combine these two dimensions. A client can fall in love with a clothing piece with just a Google search, but may still need to check it out at the closest available store to refine the overall outfit with a selection of accessories and make it look even better.

This new shopping experience is made to satisfy every individual and create the best experience possible, with services that are diverse and available online as well.

The store still has a crucial role.

More than before, the store is the reference “touch-point” of the brand.

It isn’t just a place to purchase your favorite pieces but the right environment to tune in the brand, where you can touch, see with your own eyes, stimulate your senses, and interact with the space around you.

The store will never stop being a crucial meeting point, an open space where one can cultivate passions and focus on local customers rather than tourists.

Shops keep evolving and adapting to customers’ needs. Some of them have set up a ramp for skateboarding where kids can enjoy themselves, others provide a selection of books and magazines, many have expanded into the pedestrian area with tables and beautiful flowers.

Finally, some have emphasized the importance of the involvement of all the senses to make the store experience memorable and full of emotions.

THE NEW SENSORIAL SHOPPING EXPERIENCE WITH SCENT MARKETING AND ALL THE SENSES

Companies want to be authentic.

They understand the need for an audience to get excited about the stimulation of emotions.

To do so, there is no better way than through the invisible veil of perfume to tell the story behind the brand.

SMELL HAS THE POWER TO CONNECT US WITH REAL LIFE

Whenever we experience a perfume, we begin an inner journey.

The world of perfumes is extraordinary with its infinite qualities. It remains hidden, but it’s always present in everyday life’ it inebriates us, it excites us, it takes us back in time through the olfactory memory, it triggers unconsciously emotions making us remember moments of our lives, people, things, and events.

A perfume excites us and becomes part of us without asking permission, unleashing inner pleasures, and vibrations that are part of real life.

Now more than ever we need to feel connected to our daily life and to our five senses.

L'articolo Make your store experience memorable through all five senses proviene da Scent Company.

A scent can sneak up on you when you least expected, and trigger your memory, evoking events that you thought were far gone like a summer of our childhood, the image of a tropical beach under the moonlight, or a holiday in distant places.

For now, we can only dream of such experiences because travels, especially in exotic areas, are being postponed.

Luckily, for those who are hungry for adventures and discoveries, we have a secret time travel machine: perfumes.

We can rely on our imagination to daydream thanks to the power of fragrances.

We can help the journeys inside our minds by choosing determined scents.

If a beach day at the Bahamas is what you were dreaming of, notes of the sea breeze or tropical fruits, such as mango, would be the perfect combination, or extracts of flowers and musk, amber, tuberose, ylang-ylang, if a day in a botanical garden is what you were looking for.  What about a moment of relax to press pause on a stressful day? Chocolate, coffee, vanilla, and caramel are the olfactory notes to look for.

You see, you can have endless combinations because with a bottle of perfume it’s like having a ticket to your favorite destination at any time of the day and when you most need it.

So, the question is: are you ready to travel?

Let’s see together some of the most interesting ambient fragrances that can transport us far away…

See Breeze/Marine Ambient Fragrance

Marine jus symbolizes purity, just like the sea and the ocean. They remind us of what is essential and to aspire to look for simplicity and transparency in our lives. But, at the same time, it recalls the memory of a holiday, the time spent on the seashore, admiring the sunsets with the sun warming both the skin and the heart.

Ylang Ylang based Ambient Scent, with pink peppercorn, ginger and vetiver

A journey into the warm exotic oceans to discover the mysterious and extravagant Ylang Ylang.  The contrast between the looks of this flower, that are fragile and elegant, with the strength and uniqueness of its scent that relieves tension and imparts joy. Ylang Ylang is an evergreen tree usually located in Southeast Asia, like the Philippines, Indonesia, and Borneo, but also in Madagascar, in the islands of Polynesia, and those of the Indian Ocean (Comoros Islands). It has become essential in the palette of natural raw materials of a Nose.

Here we find magical places that haven’t been spoiled yet but have maintained their integrity and beauty with splendid beaches surrounded by all the coconut, palm, and mango trees that form the backdrop to our precious Ylang Ylang.

Ylang ylang is an aphrodisiac that relieves tension and imparts joy.

Tuberose based Ambient Scent with Elemi, Jasmin and Ylang Ylang

Tuberose is a narcotic floral essence. It usually comes from India but today it is also cultivated in France. Tuberose, a white, waxy, insignificant-looking bloom, comes to life after dark, when its heady odor intensifies, earning it the nickname “Mistress of the Night.” Its odor has been compared to that of a well-stocked flower garden at evening’s close. The absolute, with its high intensity, is a rich, brown, viscous liquid with a sweet, heavy, sensuous, almost nauseating scent.

Mango, cedar wood and pepper ambient scent

Mango is like a little vacation in a bottle. 

Its fragrance is really subtle and fruity, fresh and unsweetened or too sweet. Mango is one of the most famous tropical fruits. It has been cultivated in India since 2000 BC.

L'articolo Are you ready to travel? Exotic Ambient Scents can transport you far away with a whiff proviene da Scent Company.

The magical time of the year when the hard work and sacrifice, made during the year to keep the plants healthy, finally gives its results. The bunches of the fruit start to adorn the green leaves of the vineyards as if they were jewels.

If you have the chance to spend a weekend in the majestic Chianti shire in this period, you’ll be able to satisfy all of your senses at once.  

You start from the sight, with all the different shades of colors that the leaves have in autumn, to the smell thanks to a fine glass of wine in your hands.

Who doesn’t enjoy the smell of a just poured glass of wine?

Do you like guessing the various aromas that smell? The fragrance that we perceive from this beverage, once considered godly, is a synonym of pleasure.

Its complexity is due to the several layers, in total three, that wine’s fragrance has. As you take a first hint of the wine, you’ll encounter the primary aromas which are usually linked to the type of vineyard the fruit comes from. It’s typical to smell notes of sage, rose, and several other flowers and fruits that are characteristic of the “aromatic” grapes.

So, from a fruity and floral note, the secondary aromas emerge. In this case, the maker of the wine can choose the preferred fragrance since it’s linked to the winemaking practices as fermentation or, at the beginning of the process, the grape pressing.

Fruity notes remain at the center of attention with hints of apple, melon, and pineapple.

Finally, the tertiary aromas come from the aging process that wine goes through to become its very version of itself. With this last layer, the wine leaves the gentler notes found in the previous layers to land on more savory ones as spices, vanilla, autumn leaves, and old tobacco.

When you start smelling a wine, you never know what journey it can take.

Every bottle is different.  

Every bottle is special because, between all those layers, there is always the chance to be surprised by a secret aroma.

L'articolo The Olfactory Branding of Wine… to satisfy all your senses proviene da Scent Company.

Gardenia’s flowers start to smoothen and make sweeter our days with the beginning of the spring season, as a final goodbye to the darkest and most nostalgic time of the year, winter.

Thanks to the blossom of its candid flowers, anyone can experience the pleasure of smelling its delicate scent and find a way out from those stressful thoughts that usually appear during cold days.

The Gardenia has a relaxing power that has a cathartic and therapeutic function.

Its numerous layers of petals make this flower extremely complex and attractive at the same time, and its audience can’t control the impulse of admiring the show.

On which occasions can we use this delicate pearl to enlighten the room?

The Gardenia’s delicate and floral scent has the power, thanks to its versatility, to create the perfect atmosphere for both joyful events full of life and entertainment, as weddings, but also for more private moments of reflection with one’s self.

It is easy to spot in brides’ bouquets, not only thanks to its heavenly fragrance but, also for the meaning that’s hidden between these precious gems.

Love, purity, and trust, three key concepts that have chosen this flower as their guardian.

It is also known as the Jasmin of Malabar because of its Asian origin; it was first taken to the occident more than 300 years ago and since then it has never left this part of the world. How could one get away from such a smooth scent once it has entered one’s life? It is not a surprise if states as Pakistan have chosen this treasure as a symbol for their country and heritage.

Unfortunately, the essential oil is extremely rare because of the great number of flowers needed to have enough of it to produce lotions or scents, for this reason, any perfume that has Gardenia as an ingredient is valuable and precious.  So, all we can do is appreciate the delicateness of this flower anytime we are lucky enough to encounter it.

L'articolo Heaven has a Perfume. Gardenia. proviene da Scent Company.

Probably, you’ve already sorted out your new season wardrobe, now it’s time to pick yourself out a new signature fragrance. Here are some tips about the new trends for the next season.

Whether you like something spicy and bold or lightweight and floral, these are the new scents you’ll be smelling everywhere for the rest of the next fall.

Among amber, woody but at the same time floral and gourmand notes, the feminine fragrances will be intense, seductive and with a thousand shades. In particular, the elegance of peony and gardenia will be preferred, combined with the sweetness of honey and the woody scents of patchouli, cashmere wood and grey amber.

Enveloping and spicy, the masculine fragrances, on the other hand, will be distinguished by their olfactory bouquet based on citrus and balsamic notes that will capture the senses. For maximum intensity, lavender and sandalwood blend perfectly with the sparkling notes of bergamot and grapefruit, creating a unique and decisive mix.

2020 Fall will also be the period of unisex fragrances that, with their aromatic contrasts, will be perfect for all kind of personalities. This is a widespread trend, especially among the Z generation. In this category, the mineral essences will emerge, a hybrid between aromatic and ozonic olfactory notes.

Scent Company offers the opportunity to create a tailored signature scent and an olfactory branding project for your company and brand, providing you with refined ambient fragrances made by expert perfumers and olfactory marketing specialists that will capture the attention of your clients.

Visit our our web site www.scentcompany.it. We are your best ally to create a unique and original scent identity.

L'articolo The new trends of perfumes for the new coming season A/W 2020 proviene da Scent Company.

Once made only to protect us from danger, is now a vehicle that can bring us back in time and place just with a simple taste of a certain smell. Anything can trigger your memory unleashing treasurable moments, just like a hidden treasure.

Incorporating a personalized ambient fragrance in your business space or  private home, this will make the place stand out and anytime that you will sense the notes of that scent you will find yourself in the warmth of your favorite brand or of your home, no matter how far from it you are located.

That is the power of smell, it makes you feel things that you thought were far away from you or gone.

You can travel physically with your body but also take a magical journey inside your mind with the olfactory memory.

The connection between the ability to remember and smelling is stranger that with any other of the five senses. This occurs because of biological reasons; the olfactory nerve is connected directly with the amygdala and the hippocampus which are responsible for the storing of memories. The way we process emotions and smells is the same, we have reflexes that tell us if we like something or if we don’t without any filters.

Your favorite Brand or your home will always be with you as long as you’ll bring by your side the liquid memory that we call fragrance. 

L'articolo Liquid Memory: the connection between smell, emotions and memory proviene da Scent Company.

Anything. 

The sense of smell is fascinating, you cannot block it or be separated from it, you can love it when surrounded by a field full of blooming flowers or even hate it when the fragrances around you are not so pleasant. Once made only to protect us from danger, is now a vehicle that can bring us back in time and place just with a simple taste of a certain smell. Anything can trigger your memory unleashing treasurable moments, just like a hidden treasure.

Imagine this, you are on holiday on the Amalfi coast, you are relaxed and enjoying every single minute of what is one of the best times of your life. While exploring the beautiful environment, you walk past endless gardens full of lemon trees. You remain enchanted by that vibrant and lively citrusy fragrance that was able to brighten your whole day. Years from that moment, you will be able to close your eyes and relive those special days only by smelling again lemon notes. That is the power of smell, it makes you feel things that you thought were gone forever, like that magical Italian vacation.

You can travel physically with your body but also take a magical journey inside your mind with the olfactory memory. 

The connection between the ability to remember and smelling is stranger that with any other of the five senses. This occurs because of biological reasons the olfactory nerve is connected directly with the amygdala and the hippocampus which are responsible for the storing of memories. The way we process emotions and smells is the same, we have reflexes that tell us if we like something or if we don’t without any filters.

So next time you find yourself in a magical place, try to pay attention to the fragrances that surround you so that one day you’ll be able to go back anytime you need a to cheer yourself up.

L'articolo The Olfactory Memory of a Journey proviene da Scent Company.