Scenting is the new essential element of event branding.
With the design of a Signature Scent dedicated to the event, the creative process is not limited to being a simple visual expression but it involves all 5 senses, including the sense of smell. The Signature Scent is really designed for the occasion. This makes it that much more special.
The scent of an event is essential, irresistible and evident. It cancels the distance between time and space, it conveys memories linked to the Brand and to the Event.
This is thanks to the direct link between smell and the limbic system, the area of the brain that, with the hypothalamus, regulates the emotional sphere and allows olfactory perceptions to remain unconscious.
What is left after an event?
Memories that fade over time, images, music, lights, sensations, encounters.
But also the smell of the exclusive ambient scent, perfuming the space of the event, that brings you back in time and makes you feel the sensations and emotions of the experienced event.
For the organisation of an event of a luxury brand, every little detail is carefully taken care of.
We have worked with important companies, such as the ones listed below, and have managed to let them feel the importance of that one detail they did not think of before for their events: the SCENT.
SCENTING FASHION SHOWS
LUXURY FASHION BRANDS – FERRAGAMO: in February 2019, the fashion show in Milano of Ferragamo was scented with a special fragrance, dedicated to the event.
SCENTING THE EVENTS OF FASHION BRANDS
FASHION BRANDS – BALLY: in occasion of Milano Fashion Week 2019, the Bally Showroom in Milano was scented with the official Signature Fragrance of the brand.
SCENTING THE EVENTS OF FASHION BRANDS
LUXURY FASHION BRANDS – CHURCH’S: in occasion of Milano Fashion Week 2019, the Church’s store in Galleria Vittorio Emanuele in Milano was scented with a Fragrance dedicated to the event.
SCENTING THE EVENTS OF INTERIOR DESIGN BRANDS
LUXURY INTERIOR DESIGN BRANDS – LUXURY LIVING GROUP: in September 2019, a special ambient fragrance designed by Scent Company was diffused during the Event 2019 of Luxury Living Group. The scent was incorporated into an elegant rattan sticks diffuser and a room spray.
SCENTING BIG TRADE SHOWS
TRADE SHOWS – S/ALON BUDAPEST 2019: the S/ALON BUDAPEST 2019 has been the largest scented space and event in Hungary. It was scented with a special ambient fragrance designed for the event by Scent Company and diffused with professional scent diffusers in strategic areas of the trade show.
SCENTING THE STAND AT A FAIR
STAND OF INTERIOR DESIGN BRANDS – MINOTTI: during the Salone del Mobile 2019, the stand of Minotti was all scented with the Signature Scent of the brand.
SCENTING TEMPORARY STORES
TEMPORARY STORES OF INTERIOR DESIGN BRANDS – ARMANI CASA: in 2018 the temporary store of Armani Casa in Milano was scented with the official Signature Scent of the brand.
