The store still has a crucial role. More than before, the store is the reference “touch-point” o
Like an old photo or an image, also a perfume has the power to bring to mind a memory or an emotion
A PERFUME AS A SOURCE OF JOY Smell is one of the first senses that awakens in a baby and guides its
Today, the concept store is a heterogeneous sales point, with a large surface area, several merchand
Les Galeries Lafayette Katara Plaza, Doha have relied, together with Scent Company, on the persuasiv
Can you really have a relationship with someone you have never met? Is it possible to feel close to
Scent Company has recently completed the olfactory branding project for the made-in-Italy fashion br
In March 2017, our Scent Company’s Marketing & Communication team flew to Paris together with
SCENT BRANDING FOR GUCCI LUXURY RETAIL STORES Scent branding is a particularly new way to brand fash
