Olfactory branding News

Scent Marketing: Smell The Truth

In hypercompetitive markets, businesses need every advantage they can get. They must make intelligen

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Why Is Smell Important and How Does It Work? Your Guide

Did you know that smell is considered to be the oldest sense? Researchers know that our sense of sme

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How to Use Scent Marketing for Retail Spaces

Have you ever walked down Via Monte Napoleone in Milan and breezed past a woman that, for some reaso

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Great examples of olfactory marketing

Smell is considered one of our most powerful senses. Companies are increasingly looking for professi

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Increasing Hotel Travelers’ Satisfaction Through Olfactory Marketing

When you think about ways to bring in more hotel guests, you probably think of things such as offeri

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Olfactory Marketing: The Best Examples of Scent Branding.

Targeting scent is an often overlooked yet incredibly powerful tool in your marketing toolbox. Smell

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Scent Diffuser: Types, Uses and How It Works.

Close your eyes and imagine your favorite meal from childhood. You are probably thinking about the w

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Custom perfumes for Brands: Establishing An Identity Using a Custom Scent.

The smell is the first sense a customer will experience when coming into contact with your brand for

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9 Powerful Advantages of Scent Branding for Your Product or Business.

We all have that one favorite smell. What if someone’s favorite smell could be your brand? Mar

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