The memory of a place or an emotion gradually fades inside us the more time passes.
The images are really able to keep the memory alive the moment you look at them.
Also a perfume, like an old photo or an image, has the instantaneous power to bring to mind a memory or an emotion and to arouse feelings without even realizing it.
The sense of smell, unlike sight, is connected with the part of the brain that processes emotions, memories, motivation and the sensation of pleasure. For this reason it gives rise to unconscious and immediate reactions even before we have time to elaborate them. None of the other senses has such a direct and intimate connection with these areas of the brain and has the power to trigger images and strong emotions and to bring us back to an emotional experience of the past.
WHAT IS THE IMAGE OR AN OLD PHOTO THAT MOST REMINDS YOU OF YOUR CHILDHOOD?
WHICH IS THE PERFUME THAT MOST REMINDS YOU OF THE HAPPY MOMENTS WHEN YOU WERE A CHILD?
WHAT IS THE IMAGE OR AN OLD PHOTO THAT MOST REMINDS YOU OF YOUR FAVORITE HOLIDAY?
WHAT IS THE SMELL OF YOUR FAVORITE VACATION SPOT?
A PERFUME TELLS WHO YOU ARE AND WHAT YOU WANT TO CONVEY
The experience of the Mandarin Oriental Moscow
Through the enchanting union of fragrances and essences, a magical fusion of places, images, memories, emotions and perceptions occurs, delicately revealing your personality.
The olfactory journey within the Mandarin Oriental Moscow speaks of the identity and personality of the hotel through the “unconscious perfume language”, which without the use of any word, immediately and instantly reaches the heart of the guests, creating an emotional and sensory space where the brand lives and expresses itself.
Upon returning home from the Mandarin Oriental Moscow experience, the guest will remember a mix of impressive images and olfactory sensations. This will be thanks to innovative architectures, interior design features and the custom ambient fragrance, designed by Scent Company for the Hotel, that will indelibly remind him of the hotel experience.
The Signature Scent is now diffused in the sales offices and will be soon integrated in strategic areas of the Hotel.
THE SCENT IDENTITY
The custom ambient fragrance, designed for the Mandarin Oriental Moscow, is part of the “Floral Mild” olfactory family as Chanel n. 5 or L’air du temps by Nina Ricci.
Its smell recalls the tuberose,
“the flower of desire and sensuality, which blooms only once a year”.
This ambient fragrance radiates a blend of elegance, care and allure that we call beauty.
A little spritz and you are carried away by an exhilarating mix of neroli, peach, ylang ylang and bergamot. To represent the tuberose sensation, a radiant lily, narcissus, orange blossom and tuberose. A base of violet, jasmine, vanilla and coconut conjures up the magical aroma of a after-sun lotion on tanned skin and convey the optimism of a post-beach party.