The Rome Cavalieri Hotel Luxury Scent Marketing Experience

If you haven’t spent at least one night at the Rome Cavalieri, Waldorf Astoria Hotel, Rome then you haven’t lived!

During your stay at this luxurious hotel, you’ll be able to surround yourself with a beautiful view of the city of Rome while enjoying the nature around you. You’ll be able to fully experience beauty.

This is a place you’ll never want to leave!

The role of scent marketing by the Scent Company is to accentuate and amplify the aesthetic of the hotel.  With the perfect ambient fragrance, made exclusively for Rome Cavalieri, the hotel can provide the perfect experience to the guests of the hotel.

Rome Cavalieri Waldorf Astoria Hotel

The hotel is surrounded by six hectares of natural park, on the highest hill of the capital, Monte Mario, with a breathtaking 360-degree view of the Eternal City. Its name, Cavalieri, is after the courageous travelers that use to look for a place to rest, tired after a long ride along Via Francigena, before arriving at their final destination: St. Peter’s. 

Another reason to choose this hotel for your holiday is the chance to admire artworks that will leave you breathless.

In fact, they are the proud owners of one of the largest private art collections in the world with a total of 1100 pieces, including precious pieces as Triptych by Tiepolo. You’ll be able to enjoy the view of works from the masters of the 16th century, but also the greatest contemporary artists, from the costumes of Nureyev to the glass of Gallè.

The Scent Marketing Strategy in a Luxury Hotel

Scent Company team created the perfect signature scent by combining the essences that can convey the strong brand personality of The Rome Cavalieri Hotel. This special ambient perfume will provide the best customer experience making guests feel the top level of lifestyle that Rome Cavalieri aims at giving their guests.

With this investment, the hotel is gifting its clients of additional comfort, a feeling that will remain locked in their memory.

After spending the night, customers will be given the chance to purchase the scented collection to take a piece of the brand with them.

This shows the importance that a scent created only for your brand has.

People will automatically associate the fragrance every time they sense hints of the perfume and will be able to remember and will grow each time more eager to come back for more. It’s the same as using a color, a logo, a texture, or a font but smell is more powerful. In fact, companies that use olfactory branding can create emotional bonds and, as a consequence, customers’ loyalty.

In hospitality, it’s all about the experience.

Getting the atmosphere right is the first step in creating outstanding guest experiences that create enduring memories.

Whether you opt for an off-the-shelf fragrance or want to create your own signature scent, it is important to consult with our fragrance experts – not only is it important to get the scent right, it is equally important to consider how and where it should be used in the hotel and how best to diffuse it with high-tech professional scent diffusers.

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