The power of the olfactory logo: our scent for Zegna has landed in London and Paris

Scent is a branding and communication tool with the power to reach the hearts of your clients. Imagine your fragrance as your logo: customers identify you through a customized scent with ingredients that better represent you. With Zegna, the famous Italian luxury fashion house, we developed an olfactory logo that will upscale the brand’s customer experience.

“The Creator made Italy by designs from Michelangelo” – Mark Twain

Ermenegildo Zegna started to turn his dreams into reality in 1910 in Trivero (Northern Italy) , working on the creation of the most beautiful fabrics in the world. Now, with over 500 shops worldwide, Zegna is the world leader in luxury menswear. Thanks to its heritage of beautiful clothing, it guarantees quality, style and elegance. The Zegna scent identity is elegant, smooth and clean: it is an expression of the best Italian craftsmanship, that savoir-faire that binds to creativity.

Neroli is one of the essences selected for this fragrance, because of the special relationship with Italy. This is a floral note with a name attributed to a princess, a member of the distinguished Italian Orsini family, who introduced it to the courts of Europe toward the end of the Seventeenth century. Zegna’s scent mixes fresh, floral and musky harmonies enhancing the pleasure of a memory or the emotion of a new discovery.

Our scent for Zegna is lively, simple, elegant and charming.

The custom-made ambient scent is now diffused inside the Zegna boutique in Harrods, the most famous department store in London and the largest in Europe.

Our scent for Zegna, will also be diffused inside the flagship store in Avenue George V in Paris, opening this month.

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