Olfactory branding News

Relaxing fragrances: how to invoke wellbeing with the right scent accord

Let the Scent Company experts help you find the best scent accords for your relaxation areas.

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Brand identity and the science of scent: an emotional bond

We understand our surroundings through sensory perceptions: leverage them in your interior design

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2023: a boom year for luxury, according to Altagamma

Delve into the data on the luxury sector presented in the Altagamma reports for 2022 and 2023

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When perfume designs spaces: using olfactory architecture to tell your story

We understand our surroundings through sensory perceptions: leverage them in your interior design

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Boost your brand identity with a bespoke olfactory logo

Deepen your brand identity with new nuances, by tapping into advanced neuromarketing techniques

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Ambient scent: a new frontier for interior designers and architects

Explore new ways of designing interiors, using scent marketing.

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7 steps to creating your olfactory brand identity

How to achieve an olfactory signature that targets the emotions to describe your brand? Discover the

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Improve your KPIs with olfactory branding

One of the main KPIs to consider is average transaction value. Here are some strategies for using fr

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From the art of perfume to the smell of art MAP Event

Original musical compositions and striking visual arts, enveloped in unforgettable olfactory notes

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