Olfactory branding News

Emotional marketing: exploring its significance, with real-world examples and case studies

The world’s top brands aim to become an irresistible driver for irrational consumer choices, based

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Fragrances for restaurants: how the right scents can enhance the atmosphere

Transform your dining experience into a truly immersive haven, thanks to olfactory marketing.

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Fragrances for Spas: relaxing essences for wellness centres

Make your wellness centre into an oasis of sensory pleasure, by using scent marketing strategies.

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Fragrances for commercial settings: hotels, shops, events

Connect with your audience in a new way, with olfactory architectures designed to appeal to the emot

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The role of signature scents for retail stores (with Colmar case study)

Connect with your audience in a new way, with olfactory architectures designed to appeal to the emot

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Olfactory architecture: scenting spaces with an exclusive fragrance

Connect with your audience in a new way, with olfactory architectures designed to appeal to the emot

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Sensory Branding: what it is, with 4 examples

Leverage the full potential of sensory stimuli and give your brand fresh emotional resonance.

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Perfume production: we reveal how it’s done | Scent Company

The creation of an olfactory pyramid, from the magic of creativity to the tangibility of production.

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