Olfactory branding News

Boost your brand identity with a bespoke olfactory logo

Deepen your brand identity with new nuances, by tapping into advanced neuromarketing techniques

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Ambient scent: a new frontier for interior designers and architects

Explore new ways of designing interiors, using scent marketing.

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7 steps to creating your olfactory brand identity

How to achieve an olfactory signature that targets the emotions to describe your brand? Discover the

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Improve your KPIs with olfactory branding

One of the main KPIs to consider is average transaction value. Here are some strategies for using fr

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From the art of perfume to the smell of art MAP Event

Original musical compositions and striking visual arts, enveloped in unforgettable olfactory notes

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Scenting an event with a goal: being memorable

Event marketing is enriched with new sensory nuances. Find out how to scent your next event!

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Ambient fragrances: from emotion to technology

A diffused fragrance in the air can make your spaces an immersive dream

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Design trends 2022: between minimal, eco and new suggestions

Between sustainability, minimalism and fragrance, here are the trends which will accompany us in the

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The advantages of olfactory marketing: new ways to convince

numerous studies underline the decisive role of smell on consumer behaviours and purchasing choices.

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