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Why you need a signature scent for your brand…and how to create it

With today’s mass-produced and affordable perfumes, opting for a custom ambient fragrance may be c

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Make your store experience memorable through all five senses

The store still has a crucial role. More than before, the store is the reference “touch-point” o

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Are you ready to travel? Exotic Ambient Scents can transport you far away with a whiff

Nothing is more memorable than a perfume or a smell. A scent can sneak up on you when you least expe

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The Olfactory Branding of Wine… to satisfy all your senses

It’s the beginning of September and this, for all the wine lovers and makers, means only one thing

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Heaven has a Perfume. Gardenia.

Gardenia’s flowers start to smoothen and make sweeter our days with the beginning of the spring se

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The new trends of perfumes for the new coming season A/W 2020

We are towards the end of summer and it’s time to think about next season’s trends of pe

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Liquid Memory: the connection between smell, emotions and memory

The sense of smell is fascinating, you cannot block it or be separated from it, you can love it when

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The Olfactory Memory of a Journey

Think now. Is there a place in the world that you particularly like the smell of? Maybe of places wh

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Is there a scent that reminds you of Summer?

What are the memories of Summer? Waves, dips, sun, salt but also the vivid colors of the summer frui

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