A microcosmthat's constantly evolving
For you, we gather the best insights, stories and stimuli from the world of olfactory branding, to tease your mind and senses.
The Experimental Hub is the ideal space to learn the art of fragrance and let the rational mind give way to new multi-sensory experiments. Close your eyes and follow your sense of smell on an adventurous journey through the most intimate part of you: your emotions.
“Of all of our senses, smell is the oldest: the notes of a fragrance that resonate with our spirit are enough to release memories frozen in time or to unleash never-before-experienced sensations.”
The academic world, too, is approaching olfactory branding: in partnership with prestigious universities in Italy and abroad, we have made our contribution to excellent training courses, with a focus on the potential of multi-sensory marketing and its applications to different business sectors.
Aesthetics, authenticity, local excellence and innovation are just some of the concepts that are linked to Italian craftsmanship: all the beauty and inventiveness that have always set apart 100% Made in Italy creations reverberate in our fragrances.
“A brand is not identifiable only through a name or a graphic symbol; even a unique olfactory identity helps to be recognized and remembered. Perfume is therefore one of the distinctive signs of a brand.”
“We would like to thank Scent Company for the perfume lecture program they organized for our company. It has been very fascinating to discover the tools and the curiosities inherent to the artistic perfumery and the peculiarities of the perfume market in the asian world.”
“Florida State University Florence Program students study and analise the realities of Florentine and Italian superior craftsmanship to understand the tangible and intangible cultural values that define and distinguish Made in Italy. Olfactory identity, heritage, raw materials, manufacturing, target markets, marketing and communication strategies, and sustainability values are just a few of the topics to be studied and researched during the workshop organised by Scent Company. Thanks to the creative input, knowledge and skills learned through an in depth research for the creation of one's own olfactory identity, everyone can pursue this unique experience.” (Florence, 24th February 2021, Florida State University IPI Florence)
“With the exclusive luisaviaroma online bespoke ambient perfume experience by Scent Company experimental hub, i really got the one - the scent i hold in my heart since i remember. This is the scent of the whisper of my heart, which led me to search my home. Life is really a miracle. You made one for me. And i am really grateful. I am sure that you will help thousands of others to find the scent of their whisper of the heart. Something we really need in those times”.
“The collaboration with Scent Company experimental hub has allowed us to offer members of the luisaviaroma privilege program a unique experience. Customers who have created their own personalized home fragrance have greatly appreciated the experience and professionalism of Scent Company”
For you, we gather the best insights, stories and stimuli from the world of olfactory branding, to tease your mind and senses.
Talking to a specialist consultant allows you to discover all the advantages of olfactory marketing and find out what Scent Company can do for you.