Scent Company confirms its ability to express at best the distinctive features of “Luxury craftsmanship made in Italy “ and to position itself as a booming operator in different geographical areas, thanks to the olfactory branding project designed for The Ritz- Carlton Tokyo 5 *.
Today the luxury field can no longer focus on a single nation but must open up to emerging nations and to the most important cities in the world, such as Tokyo,
– where people truly appreciate beauty and where products are recognized and appreciated for their intrinsic quality.
THE SCENT IDENTITY
Perfume is an indispensable element of everyday charm. It has always been loved by the general public but also by companies (hotels, spas, retail and so on) which use it as a tool to express their personality and brand identity.
The perfume of an environment as well as a personal perfume both express something unique:
Emotions, memories, thoughts.
The olfactory memory impresses in the mind odors that can never be modified, affects emotions and memories, binds us to people, objects, places you will never lose track of.
Scent Company has created a fragrance for The Ritz – Carlton Tokyo, taking inspiration from its Italian heritage (Italy has been and is the largest “laboratory of creativity” in the world) to the identity of a country (Japan) and to one of the brands most important of luxury hospitality (The Ritz-Carlton).
GREEN CITRUS SIGNATURE SCENT
The signature scent offers a sophisticated olfactory pyramid with notes such as Green lemon, Bergamot, Thyme, Eucalyptus. A whiff of perfume that you notice immediately, made of Jasmine, Rose, Violet, Lavender as heart notes, that leave a longer-lasting trail. White Musk, Heliotrope, Cedarwood as bottom notes that give the perfume its full personality.
The Green Citrus transports you to fields of bergamots of Calabria and to the ancient Sicilian lemon groves. Then the small, white, waxy blossoms of Jasmine, the most glorious scent, transports you in a starry and romantic summer evening, as if you were walking alongside a flowering shrub.
“Beautiful Jasmine! If it be so, the Rose ought to be dethroned
and the Inimitable enthroned in her stead;
suppose we create a civil war among the gardens
and crown the Jasmine empress and queen of all”
—CHARLES DICKENS, Household Words
A last breath of paradise with mystical white musk and cedarwood to sweeten the imagination.
CRYSTAL BAMBOO AND ROSE PETALS
We are happy to have built a relationship of trust with the client and to have gone beyond the construction of the hotel’s olfactory identity. We had the possibility to differentiate the ambient fragrances for specific areas of the structure.
In particular, it was really a creative process to design a fragrance for the SPA to give guests a mood of well-being and contact with their spirituality. The SPA space is scented with the ambient fragrance Crystal Bamboo.
In addition, the hotel has a chapel that is used in particular for the organization of weddings. We studied a fragrance made-to-measure for this space that has the name of “Rose Petals” and that recalls femininity, the beauty of the bride and one of her most important days.
THE HIGH-TECH INSTALLATIONS
The signature scent Green Citrus is diffused in stretegic areas of The Ritz-Carlton Tokyo through hidden high-tech scent diffusers, made by Scent Company with an exclusive technology and a remote control system.
THE SCENTED COLLECTION
To incorporate the signature scent of the hotel into tailored branded scented products is a way to extend the olfactory branding project and to have a full branding approach; but above all it is really a creative way the hotel tells its story. Scented products are used to scent single private rooms, but they can also be bought by guests at the end of their journey. The signature scent will be soon incorporated into an elegant branded room spray, made with the utmost care and attention to detail.
THE RESULTS
Did you know that smell is one of the strongest senses we have?
With a tailored olfactory branding project you can really experience the power of feelings and the ability of fragrances to connect a brand with its clients.
The psychological effect of scents turns out to be the true secret of their success. Above all, it is our mind that ascribes this power of attraction. A tailored scent diffused in a branded environment has the instantaneous and invisible power to penetrate consciousness with pure pleasure. It reaches us in ways that elude sight and sound but conjures imagination in all its sensuality, unsealing hidden worlds.
Scent Company enhances the modern luxury experience for hospitality, creating the right EMOTIONAL engagement, communication and space inside the hotel through the power of feelings evoked by the truly tailored lovely signature scent.
