When it comes to making an impression, the magic is in the details. And entering a space where the air is scented with an evocative fragrance is the detail that impresses the senses, even without the rational mind being fully aware of it. Creating a bespoke fragrance for interiors is the only marketing strategy that speaks to the most ancestral, irrational parts of the psyche, carrying powerful messaging and storytelling.
When it comes to branding, perfumes are incredibly powerful. Creating your own custom fragrance is one of the most exciting ways to capture and communicate your brand personality through an invisible trail scenting the air.
But how does Scent Company craft its exclusive fragrances? And how can you use the sense of smell to appeal to your audience’s subconscious?
The creative process behind bespoke fragrances
To design and create a custom scent, we combine a deep understanding of your brand and its identity with our extensive knowledge and experience in the world of fragrance and the art of perfumery.
Therefore, the first, crucial step in creating a bespoke perfume is an in-depth analysis of your brand’s personality, goals and the setting in which the fragrance will be used. This initial research helps us to define the distinctive characteristic we need to give the olfactory pyramid that will become a core part of your communication strategy. Our top “noses” then identify the scent notes that align with this vision, before blending them together until they achieve a creative proposal that resonates perfectly with your brand.
Having defined the characteristics of your bespoke ambient fragrance, it’s over to our laboratory in Grasse where the production process begins: once the raw materials have been selected and analysed, we prepare the perfume base; then comes the maceration phase (allowing the ingredients to settle and find their own synergy) and finally the olfactory and analytical validation tests.Selecting only high quality raw materials enables us to create natural, certified fragrances compliant with Good manufacturing practice (GMP), ISO 22716 standards and the IFRA and VOC certification standards.
No matter how delightful the accord we create, it requires the right diffusion methods to transform it into an engaging communication tool. Ensuring the scent diffuses harmoniously through the air and reaches your visitors’ nostrils is essential. That’s why selecting the appropriate diffusion system is integral to the bespoke fragrance creation process. We offer a range of designer diffusion units – whether visible and wall-mounted or discreetly concealed – to guarantee memorable sensory experiences, subtly delighting the senses of every guest.
Scent Company’s Fragrance Specialists and technicians are by your side all the way, from installing diffusers to planning an efficient schedule for checks, refills and maintenance. We’re dedicated to ensuring that your olfactory architecture reaches its maximum potential at all times. Our ability to control diffusion systems remotely, combined with the expertise of an international sales and customer service network, ensures your branding strategies are implemented seamlessly and consistently.
Emotion in a tangible form: private label scented collections
Our olfactory creations can be “dressed” in your exclusive logo. With private label service we go beyond designing and producing your fragrances: we can take care of creating packaging that reflects the distinctive characteristics of your brand’s pyramid of scent notes.
Orchestrating smell, sight and touch in a symphony for the senses, the results can revolutionise your relationship with your ideal target audience.
The notes chosen to express your brand personality can be used for an olfactory collection of scented accessories and small interior design items. Imagine your enticing interior scent featuring in an exclusive range of cosmetics, rattan diffusers, scented candles, fabric sprays and more.
Visitors to your space will be able to enjoy these little treats while immersed in your brand experience, and even take them home to relive it whenever and wherever they desire.
Ambient fragrances for olfactory marketing: where to use them
Diffusing scent notes in your interior areas is an elegant and striking way to place your brand front and centre in your visitors’ minds and memories. The power of olfactory marketing, and the emotional depth of olfactory branding, can transform interiors, making them more welcoming and significantly enhancing your marketing efforts.
The world’s leading luxury brands across a variety of sectors all use the seductive power of ambient scent.
For instance, bespoke fragrances can be used to give Hotel & SPA guests a memorable sensory experience; the same applies to customers in retail stores or shopping malls that want to make a lasting impression on the public. Meanwhile, scenting interior design projects or luxury residential developments merges innovation with character, which makes for a welcoming atmosphere with a high level of comfort.
The events industry and Food & Beverage venues can also gain tangible benefits by using custom fragrances, as they aim to stimulate their customers’ senses of smell and taste.
The persuasive power of scent goes beyond the rational will, verbal communication or classic sensory marketing: it’s a world apart that’s worth exploring!
Are you ready to create a bespoke fragrance for your interior spaces?
Contact our specialists today and start your journey into olfactory emotions!
