Entering a wellness centre is like crossing a threshold to a private and discreet area, close at hand but far enough away from the hustle and bustle of everyday life. In a spa, each guest wishes to enjoy a personalised relaxation experience, taking care of his or her mind, body and spirit through fascinating rituals and enveloping places.
Well-being is a matter of emotions and mental predisposition and it is the SPA atmosphere that creates the right set of perceptions that lead guests to a deep state of regeneration. As you might imagine, the senses have a large part to play in that process, particularly the most instinctive, ancestral of them all: our sense of smell.
One key element in designing the refined sensory landscapes in a wellness centre is to choose fragrances that invite guests to be fully present and indulge in their tranquil surroundings. Creating fragrances for spas and wellness centres is among the most exciting challenges for Scent Company, and we regularly partner with brands whose core business includes designing and building these oases of relaxation.
The importance of fragrance for a spa
The exclusive feel of a spa helps make every guest feel pampered, through sumptuous décor, a carefully curated selection of sounds and music, lighting and bespoke services. The finishing touch to a spa’s magic comes in the shape of fragrances wafting through the air, designed to enhance the dreamy atmosphere by providing sensory stimuli that communicate at a subliminal level.
The art of perfumery is a unique blend of psychology, aromatherapy, marketing and neuroscience. One of its most fascinating areas of expression lies in creating scentscapes for wellness centres, which fill the reception, common areas and rooms with fragrance. Today’s leading wellness brands are choosing to put the finishing touch to their brand identity by designing custom fragrance notes that invite guests to lose themselves in a journey out of time.
Upon entering a spa, it is the olfactory notes diffused in the air that induce an immediate and unexpected state of well-being. And it is always the diffused emotions that accompany you along the wellness pathways, acting as an invisible guide that is impossible to resist.
It’s like a hidden yet constant embrace, secretly influencing visitors’ moods, thoughts, physical reactions, memories – even the production of hormones associated with pleasure and wellbeing. So, crafting a bespoke scent logo is an effective communication strategy that has a noticeable impact on the perception of brand quality, customer satisfaction, and even the perceived value of this immersive experience.
A professionally designed olfactory ‘journey’ also helps spas stand out on an increasingly crowded market. It delivers the sense of a luxury, one-of-a-kind experience which guests consider in their purchasing decisions, and it’s a factor that influences customer loyalty, sales volumes, and retention rates, making people keen to return to the same place that made them feel so wonderful the first time round.
Fragrances for spas: the services offered by Scent Company
We specialise in designing custom fragrances for spas, collaborating with wellness industry leaders to define the ideal combination of scent notes that will speak to their target audience. In today’s increasingly busy world, people who visit spas and hotels yearn to get away from it all in a place that stimulates all five senses. That means every single aspect of design must be meticulously arranged: from lighting to furniture, sounds, colours, fabrics, flavours and perfumes which convey the authenticity of the experience.
The Scent Company Fragrance Specialists are on hand to assist you through this exciting journey and pick the most suitable notes for your brand. From designing the fragrance to producing the scent itself, we’ll help you rediscover your brand’s identity by considering it from innovative, extremely engaging perspectives. Our services don’t stop there: we can also build your unique olfactory logo, help you properly diffuse the sensory stimuli within your spa, maintain your olfactory branding strategies, and produce scented collections to offer your guests.
Olfactory branding: more than a relaxing fragrance
While scent marketing helps you pick the best fragrances to match the emotions you want to convey in your spa, olfactory branding goes further by guiding you to transform your brand into an invisible mix of breathable emotions.
Finding your custom scent logo means completely rethinking your brand identity and enriching it with new layers of meaning that are as invisible as they are impactful on your clients’ subconscious minds. Your vision, the essence of your business, and the mission you want to achieve through your wellness centres, can all be encapsulated in an exclusive scented logo, which will leave its distinctive mark on your guests’ stay with you.
Since olfactory perceptions typically trigger unconscious thought processes, anyone who breathes in the scent diffused in your premises will create strong connections between the perfume they smell, the regenerating experience they’ve had, and the brand that provided them with that brief yet unforgettable moment of relaxation.
Describing your brand through fragrance notes might even extend to telling an appealing story about your spa’s physical surroundings. For example, by describing the natural scenery around it, or the local culture, its links with the region and any special features. This can be a very engaging approach, particularly when a single brand is based across several different geographical areas, as is the case with QC Terme.
Indeed, this famous luxury spa group chose to leverage the experience of Scent Company’s experts, to create a scent logo tailored to each of its local branches. The idea was to link the fragrances to the classic blend of sensory emotions that guests will experience in the various locations.
Diffusion strategies
Designing an olfactory architecture also requires a careful study of diffusion points, placed to capture guests’ sense of smell. We analyse pathways through the spa, the mood you want to create, and the sensory journey your customers will follow once they’re inside, before deciding on the best diffusion technologies for your chosen fragrances or bespoke scent logo.
A scent can welcome guests as they arrive, then invite them to continue, preparing them for the treatments they’re about to indulge in; it can become stronger or fainter as they move through the different areas. Once you’ve decided on which tactics to use, we’ll install the most efficient diffusers to promote your olfactory branding strategy right where you need them; this may be through machines connected to your HVAC systems, or mobile solutions that can be placed where they’re most needed.
Our state-of-the-art, high-performance diffusion systems can be managed remotely, making them a vital part of getting the best possible results out of your scent marketing strategy. What’s more, our network of partners around the world means you can relax in the knowledge that we’ll take care of maintenance, refills and adjustments to your diffusion systems, ensuring that your wellness centres are kept smelling fantastic.
Scented collections: turn your spa’s perfume into a souvenir
An important role in the creation of effective olfactory scenes is also played by olfactory collections, i.e. small design objects, amenities or toiletries customised and created to complement a branding strategy. The charm of scenting your wellness spaces can also impregnate rattan diffusers, scented candles, eau de toilettes, fabric sprays, cards and much more, with a dual function: to complete the olfactory architecture of your environments and to serve as a souvenir for your visitors.
Carrying around a small olfactory memento of the experience will allow guests to relive it in their minds whenever they want to and fuel the desire to return, driven by an irrational and uncontrollable instinct. It is the most prestigious brands, such as DOT.SPA, that have developed a unique olfactory collection with Scent Company: INITIUM, DOT.SPA’s signature scent, is incorporated into a precious perfumed collection, which guests can make their own and breathe in whenever they want to relive the sensation of being immersed in vast, unspoilt forests, for a true bath of pleasure. Until your next visit.
Are you ready to revolutionise your brand concept and find new ways of communicating it to your audience? Contact our Fragrance Specialists and get ready to embark on an exciting journey into olfactory marketing!
