A brand can enrich the identity of its retail spaces by using the subtlest sensory elements.
Olfactory branding is an all-inclusive process that goes through an in-depth brand identity analysis, to translate every aspect of the brand into a unique blend of emotions encapsulated in an exclusive fragrance. Ephemeral yet remarkably memorable, an olfactory logo enriches a brand’s spaces thanks to advanced scent diffusion techniques, helping to build strong and lasting customer relationships.
There’s also a way to let customers take the experience with them and relive it at home, not just in their memories but also through small interior design objects: the bespoke olfactory collections.
From a bespoke scent diffused in the air, to olfactory collections
We combine the finest raw materials and the refined senses of expert “Noses”, to create the scent that best represents a brand.
Designing a private label olfactory collection means creating home design objects or beauty products that feature the brand’s olfactory logo, with branded packaging.
Scent Company combines its know how with the expertise of top quality laboratories, allowing us to create:
- Branded products and amenities such as rattan diffusers, scented candles, room sprays and fabric sprays
- Beauty products and cosmetics lines, such as eau de toilettes, body creams and other products as requested by the client.
Private label branded products allow businesses to communicate with their own clients, whenever and wherever they may be, as they incorporate the same fragrance that is diffused in the brand’s spaces.
Scent Company: private label collections to complete your olfactory branding project
Our team works with an international network of suppliers, commercial partners and technicians located all over the world. It’s this network that works alongside major players in the luxury sector to diffuse their distinctive, bespoke olfactory logos all over the world.
Our artisanal know-how in the art of perfumery, paired with Italian creative flair, creates an original, elegant mark of distinction. We put the same traditional savoir-faire into every step of our olfactory branding projects. We accompany our clients from devising the concept for their exclusive fragrance, to diffusing it in their spaces through advanced diffusion systems, and, finally, creating branded collections that include the client’s signature scent.
We design custom fragrances for businesses, hotels, retail stores, interior design projects, events, foods spaces, spas and any other setting that wants to experiment with the powerful new strategies offered by olfactory branding. Our portfolio features numerous case studies: from designing bespoke scents as part of the communication strategy of grand hotels such as The Rome Cavalieri Hotel, to creating scented collections for luxury brands such as QC Terme, through to scenting entire special events with a custom fragrance.
Creating private label fragrances can put the finishing touch on the choice to diffuse bespoke scents in your spaces: gifting your clients branded, scented design objects is the detail that makes the difference, for an experience that’s even more immersive and unforgettable.
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