Olfactory Branding: How to stand out during trade exhibitions
Trade fairs provide an important stage for brands to meet their audience but, inevitably, they are also a time for comparison and ‘competition’. For this reason, brands try to stand out and distinguish themselves thanks to different elements, such as an attractive stand, the study of lighting and music, a pleasant welcome.
Why not involve the sense of smell, our most unconscious and powerful sense?
Nothing is more identifying than an olfactory logo
The persuasive power of an exclusive fragrance allows the exhibitor to emotionally engage its audience.
A representative fragrance tells the brand identity through the senses and transforms the brand into an emotion that overcomes rationality.
The fragrance will remain imprinted in the olfactory memory of the audience, who will associate it indelibly with the brand and the pleasant emotions experienced at the trade fair.
For this, it is essential to create a fragrance that is not only pleasant, but that fully reflects the brand’s identity, values and communication objectives.
At Scent Company, the world leader in olfactory branding, we love to support our customers in the design of their exclusive olfactory logo: a fragrance created ad hoc, identifying and representative of the brand.
Case Study: Salone del Mobile & Design Week 2023
The Salone del Mobile and Design Week 2023, held in Milan from Tuesday 18th to Sunday 23rd April, was an excellent example of how exhibitors wanted to engage visitors with a multisensory experience.
The new ‘urban’ concepts of the pavilions went hand in hand with the scenting of many of the stands.
We are proud to have designed Flou’s olfactory signature and to have diffused it not only in the brand’s showrooms, but also at its stand during the Salone del Mobile 2023.
For the creation of the two olfactory logos of Flou we were inspired by the image of a person who starts his day by opening the windows and taking in an energising and meditative air.
In the same way, we wanted to create a fragrance that would remind us, through the sense of smell, of the comfort of Flou products, which are sought after all over the world by lovers of quality.
The overall effect is at once energising, fresh and soft thanks to a sophisticated mix of fruity, woody and spicy notes.
Are you organising your next trade exhibition? Scent Company fragrance specialists will be happy to work alongside your team to design a dedicated fragrance that will make your stand unforgettable.
