Scent marketing for luxury hotels

Being guests in a luxury hotel reveals a clear desire: to have an exclusive experience that engages the senses and provides an unforgettable emotion.

Today, clients share the desire to be amazed by a premium service that exceeds expectations and grants exclusive privileges. Dedicated fragrances for hotels and spas have exactly the mission to create immersive atmospheres.

These needs give rise to the most advanced olfactory marketing strategies, specifically developed to satisfy even the most demanding guests.

What characterises the fragrances designed for luxury locations?

The concept of luxury has expanded immensely over the recent years. Even now, it’s evolving constantly.

But what defines a luxury space? The interior design, the quality of the furnishings, the impeccable staff and services are all crucial elements. But they’re not enough to create a truly luxurious customer experience.

All five senses are increasingly getting more important in this sector. At the centre of attention is that which, among them, proves to be the most effective in communicating with the unconscious mind of guests: the sense of smell.

In the most luxurious hotels and spaces, the immersive experience of guests is strongly influenced by the presence of sophisticated fragrances, diffused by the most advanced scenting technologies.

Taking the olfactory marketing further is the olfactory branding: numerous leading luxury brands and hotels are choosing to portray their identity using bespoke olfactory signatures that represent the brand’s DNA through a carefully-orchestrated symphony of scent notes.

Enhancing spaces through fragrance is an effective strategy to enrich their exclusive, unique, prestigious qualities, whether it’s a hotel, high-end restaurant, spa, art gallery or exclusive retail space.

The benefits

The importance of scents for luxury environments is becoming increasingly evident and the results that a scent marketing strategy can achieve are surprising. Firstly, the scents can stimulate the deepest brain areas, closely connected to the processing of emotions, behaviour and memories.

A luxurious fragrance can boost a person’s mood, feelings and perception of well-being; it puts guests at ease and has a positive influence on every moment of their stay, making it simply unforgettable.

In addition to maximising the exclusivity of the guest experience, olfactory branding helps optimise sales results. Indeed, luxury ambient fragrances are capable of influencing guests’ buying behaviour and reinforcing brand positioning in the luxury niche.

The most far-sighted brands therefore decide to entrust their olfactory marketing strategy to professionals in the art of scenting, in order to be sure of creating a fragrance that fully reflects their identity and communication intentions. Our Fragrance Specialist supports numerous luxury brands worldwide in the development of their most sophisticated olfactory strategies.

Advanced technology

If the choice and production of an olfactory signature is essential, it’s equally important to diffuse it properly throughout the space, implementing systems that respect the design of the location and, of course, the health of guests and the delicacy of fabrics, furnishings and building materials.

The best scent diffusion systems for hotels and luxury spaces are perfectly camouflaged into their locations, whether integrated into ventilation systems or hidden in the luxury interior design features.

Among the most popular scent marketing strategies is the creation of olfactory collections, i.e. customised products that incorporate the brand’s olfactory signature. Candles, perfumed lotions, rattan sticks, fabric and room sprays, as well as scented cards and numerous other creative and original products that can be taken home by the guests to have a lasting memory of their multi-sensory experience.

Create your fragrance for luxury settings with Scent Company

If you’d like to find out more about this topic, we recommend you visit our blog, where you can take a closer look at some case studies.

Would you like a qualified consultation from us? Get in touch with our team to begin a new branding journey that will give your brand unparalleled exclusivity.