Pan Pacific London, an oasis in the heart of the City

Not far from the famous Liverpool Street Station, today the new Pan Pacific London is one of the most symbolic locations in the City. An iconic space, a microcosm of design, which Scent Company has helped to shape thanks to the use of an ancient art: the creation of enveloping and persuasive fragrances, capable of inspiring a wave of overwhelming emotions in a single instant.

An urban retreat, suspended between the past and the present

One Bishopsgate Plaza in London is a pole of attraction for people who spend time in the City and, open 24 hours a day, it acts as a lifestyle centre dedicated to business, leisure and entertainment. The 43-story bronze tower which houses the luxurious Pan Pacific London hotel, as well as its refined dining rooms and Sky Residence private residences, overlooks the plaza itself. A few steps away from the property, the 144-year-old One Devonshire House creates the perfect balance between future and tradition, typically London and very much loved by people who enjoy the architecture of the city.

Pan Pacific London opened in the second half of 2021 and aims to mix past and present too, combining futuristic London design with the best of Singaporean hospitality, a culture characterised by a strong sense of welcome. This small paradise of wellbeing is part of the real estate investments of the Pan Pacific Hotels Group, a member of UOL Group Limited, one of the most successful Asian hotel and property companies, with over 50 resorts and hotels spread across Asia, North America, Europe and Oceania.

Pure comfort, with an international flavour

The Pan Pacific Hotels Group has chosen to entrust the design of the headquarters of the new Pan Pacific London to the renowned group of architects and designers PLP Architecture, delegating them with the ambitious task of experimenting with new forms of luxury and exclusivity which can surprise even people who frequently spend time in luxury environments. The interior spaces of the Pan Pacific are the brainchild of the creative minds of Glenn Pushelberg and George Yabu, the original interior designers of the prestigious Yabu Pushelberg studio.

The hotel houses 195 rooms and 42 suites, but also the Singaporean dining restaurant Straits Kitchen, the Ginger Lily cocktail bar and The Orchid Lounge, a dreamy timeless island where you can immerse yourself in the centuries-old tradition of afternoon tea, enriched by a touch of the glamour of the best Pastry Chefs like Cherish Finden. There are obviously two floors entirely dedicated to locations for meetings and events and a floor of 1,083m² dedicated to wellbeing, which includes a fitness centre, holistic treatment rooms, saunas and an 18.5-metre indoor infinity pool with a breath-taking view over London.

Right from the elegant entrance hall, which recalls the geometry and patterns of the bronze tower, every detail of the hotel is designed to invite guests into its spaces and open the doors to a luxurious universe with a global flavour. Here businesspeople, travelling professionals and simple explorers visiting the city can let themselves be won over by an offer of services with unparalleled standards of quality and an availability of top-quality environments which can definitely impress even the most demanding guests. The excellence of the Pan Pacific outclasses many of the other London hotels in the same range, reaching the finish line without too much effort.

One stay, a thousand vibrant memories

For Pan Pacific London, attention to detail is the main mission: its rooms are designed to offer a multisensory experience to its demanding luxury clientele and to try – and succeed – to create a unique relationship with guests, which transcends the simple rational satisfaction of expectations. In fact, the atmospheres of the Pan Pacific aim to win visitors over through immersive journeys in the most fervent sensations and they do so by attracting the five senses with refined and stimulating strategies.

To complete the emotional offer of such a luxurious environment, the Pan Pacific London brand has chosen to insert an element which distinguishes the facility through innovation and communication strategy. Relying on the experience of its Master Perfumers, Scent Company decided to formulate a distinctive fragrance which could encompass the multifaceted personality of the constantly expanding Asian brand.

Thanks to a careful analysis of the characteristics of the brand and the vision of the new Pan Pacific London, the Scent Experts have developed an extraordinarily sophisticated olfactory pyramid, which reflects the idea of an emotional and multicultural stay desired by the hotel. the eclectic fragrance FIGUIER, a breath of pure charm to be diffused in the air.

When guests of the Pan Pacific London cross the threshold, they’re welcomed not only by the beauty of the design environments and the attention of the staff of the facility: they’re also enveloped by magnetic and apparently inexplicable sensations which transport them, as if by magic, inside that dream of luxury they had imagined before arriving.

Thanks to the notes of FIGUIER the senses find a harmonious balance and give life to intense emotional memories, which the minds of visitors will forever link to their stay in the rooms of the Pan Pacific London. An indissoluble bond, capable of creating a privileged place for the hotel in the memories of its guests.

Boost your brand identity with a bespoke olfactory logo

Deepen your brand identity with new nuances, by tapping into advanced neuromarketing techniques

Read More
Ambient scent: a new frontier for interior designers and architects

Explore new ways of designing interiors, using scent marketing.

Read More
Improve your KPIs with olfactory branding

One of the main KPIs to consider is average transaction value. Here are some strategies for using fragrance to improve i

Read More
Scent Company arrow return top