Constantly surrounded by digital interactions, consumers need warm, authentic and offline experiences. As a result, retail stores become an essential point of contact between brands and their customers, far beyond the space dedicated to shopping.
Retail stores have evolved into immersive and multi-sensory spaces where customers experience the brand’s personality through all the five senses: from touch to sight, taste to sound and of course smell, which is now a core element of any branding strategy.
Olfactory branding is now recognised as a powerful strategy to engage visitors in an emotional and non-rational experience, above and beyond the pleasure of shopping.
Olfactory stimuli can have a deep influence on the shoppers’ perceptions, as well as their purchasing habits. By diffusing its individual bespoke fragrance through the air, a brand can trigger emotions, memories and desires, influencing customers’ in-store behaviours. The secret? Scent manages to transcend the rational barriers in people’s minds. As the “oldest” of the senses, smell speaks directly to the deepest parts of the subconscious, where memories, emotions and instincts take root.
Olfactory branding for retail stores: Colmar
The expert team of Scent Company has been trusted by many leading luxury brands to scent their boutiques and by entire international shopping malls.
We’re proud to have worked with Colmar to create the bespoke signature scent that reflects the values and identity of the brand.
A careful discussion with the brand allowed our fragrance specialists to identify the elements to be communicated through the fragrance, namely Colmar’s dual soul: sporty and dynamic on the one hand and urban and fashionable on the other. To this end, spicy and woody notes were combined with fresh and sparkling aldehydic accords, hints of amber and incense and musky, almost earthy, undertones. The Colmar olfactory logo is a fresh fragrance projected into the future and innovation, with deep roots in tradition and history.
The Scent Company service
Thanks to our expertise we can support the luxury sector in their olfactory marketing journey, creating and diffusing unique and emotional signatures scents.
We’ll guide you through every step of the project:
- Meticulous development of the perfect fragrance to represent your vision and values;
- Scent production;
- Design and installation of professional scent diffusion systems;
- Management of the maintenance of the diffusion systems and management of the refill services;
- Creation of bespoke scented collections, turning intangible sensations into home products.
Get in touch with our Fragrance Designers and take your store to the next level with a scent logo that reflects the true essence of your brand.
