In many cultures, the gift of perfume is an honour worthy of the gods, as well as one’s guests
The perception of smell consists not only of the sensation of the odours themselves but of the exper
Hotels, Luxury Brands, Stores, SPAs and so on use scents for branding. Now financial institutions ar
Today a fitness center is no longer just a place to get fit, it is much more. it is a place where we
When we give perfume to someone, we give liquid memory. Studies have shown that our liking or dislik
Today, the concept store is a heterogeneous sales point, with a large surface area, several merchand
This is what emerges from a research conducted by Rockefeller University in New York and published i
Scent marketing is today divided into two main categories: ambient scenting, which fills a space wit
Is there something about your brand that leaves a sensory impression in people’s minds? Do people
