Scientific research and neuromarketing studies have proved that fragrances are powerful communication tools that help convey a brand’s distinctive identity in a unique way. Bespoke scents diffused in hotels, retail stores, events, spas or other commercial spaces can communicate with visitors directly at a subconscious level.
Olfactory stimuli are powerful biochemical signals. They allow us to perceive the world around us, and even more importantly, they have the potential to transform our surroundings into intense, engaging emotional experiences. The brain’s limbic system receives information picked up by our sense of smell, reprocessing it to form deep connections, lasting memories and immersive sensations.
Contemporary consumers enjoy shopping and socialising within multi-sensory spaces. These settings expand beyond the sphere of rational thinking, leading people into a more exciting, “irrational” dimension.
Olfactory marketing
The ultimate strategy for communicating with clients’ psyches is sensory marketing, an approach that creates emotions managed by complex processes in the brain.
This is a vital goal in today’s landscape, considering that 75% of purchase decisions are purely instinctive reactions to sensory stimuli (appealing to sight, touch, sound, taste and smell) rather than rational. Olfactory marketing in particular is now considered among the most effective communication strategies, due to perfume’s innate ability to speak straight to the heart, not the head, by triggering memories and positive emotions.
A pleasant fragrance can increase time spent in-store, average transaction value, customer satisfaction and their relationship with the brand, but it can also influence customers’ choices, prompt a specific emotional reaction, and become a key factor for building customer loyalty.
The endless power of olfactory marketing doesn’t stop there…
Olfactory branding
Olfactory branding takes all the elements that make up a brand’s identity and translates them in an exclusive bespoke fragrance which perfectly expresses the brand, its values and its mission.
That’s where Scent Company comes in, coordinating the olfactory talents of our incredible Master Perfumers with the expertise of our Fragrance Specialists and the high-tech technology of professional diffusion systems.
Scents for shops and department stores
Every retail space, whether it’s a luxury boutique or a shopping mall, can benefit from having a bespoke fragrance diffused in the ambiance. Olfactory branding brings advantages, from increasing the time spent in-store to enhancing the customer experience, increasing average transaction value, up-selling and cross-selling, all while elevating the brand’s prestige.
Scents for hotels and spas
Luxury hotels and wellness spas share the same goal: to take guests on an emotional journey. Olfactory branding plays an important role in this, guiding visitors into a sea of authentic emotions.
These businesses can diffuse their scent logos in the air, and create scented collections of customised products, gifts and décor items scented with the distinctive fragrance of the hotel, hospitality group or spa. Candles, eau de toilette, reed diffusers, scented paper, body cream, fabric spray or other souvenirs will make visitors’ stay even more memorable and increase the coming back in the future to a place that made them feel fantastic.
Scenting events
When you want to be remembered, olfactory branding is the perfect solution. Special events, trade fairs, fashion shows and exclusive parties for high-end brands are all ideal opportunities for harnessing scent’s boundless potential to shape emotions and memories.
By scenting the air at a trade fair booth or an event, you’re more likely to attract, win over and persuade visitors by eliciting a response that’s impossible to ignore. Scent travels directly to the parts of the brain that process smell, and there’s nothing that can stop it!
Scent diffusers for business settings: amplifying sensations
Olfactory branding is evolving all the time, as are scent diffusion technologies. At Scent Company, we have the expertise to deliver a turnkey service. This goes beyond crafting fragrances in partnership with our laboratory in Grasse, in the south of France; we select the best professional systems for optimal fragrance diffusion in large spaces such as retail stores, hotel lobbies, high-end shopping malls or the sophisticated ambience of a luxury spa.
Contact us: talk with our team of experts and take your communication strategies in a new direction!
